To mark ICR’s 30th anniversary, we set out to craft a story as dynamic and multifaceted as the company itself. In just sixty seconds, we wove together nearly 20 distinct brand voices from across the ICR portfolio—each one contributing a chapter to the company’s long history of growth.
ICR wanted to celebrate the people behind the brand—so we turned the spotlight on its coworkers, capturing their stories in a series of interviews that highlight the unique energy, experience, and spirit each one brings to the table.
thanks to
Client
ICR
Creative Agency
Leavingstone
Creative Chairman
Levan Lepsveridze
Chief Creative Officer
Anze Jereb
Creative Director
Tatia Dolidze
Senior Art Director
Anuki Koniashvili
Junior Art Director / Designer
Salome Tinikashvili
Copywriter
Tina Jelia
Account Directors
Zizi Nasrashvili, Ekaterine Ebanoidze
Sr. Account Manager
Maia Gumberidze
Account Manager
Mariam Simonishvili
Administrative Team
Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili
Head of Advertising Unit
Anika Gavasheli
Senior Advertising Manager
Keto Akhvlediani
Production Company
Metro Production
Director
Giorgi Gogichaishvili
Director of Photography
Giorgi Koridze
Executive Producer
Sandro Gabilaia
Head of Production
Maia Gurabanidze
Producer
Mariam Soselia
Financial Director
Tamar Lashkhidze
1st AD
Maia Imedashvili
Technical Director / 2nd AC
Guram Mosikashvili
Production Designer
Ketevan Gunia
Costume Designer
Tatia Modebadze
Production Assistant
Nutsa Abashidze
Unit Manager
Merab Rostomashvili
Casting Manager
Nini Kvaskhvadze
Location Manager
Zaza Chighladze
Art Department
Elene Rukhadze, Saba Papashvili, Luka Iashvili
Make-Up Artist
Magda Datuashvili
Transport Manager
Davit Peradze
Set Manager
Koka Chkhaidze
Set Helpers
Buba Kupatadze, Kakha Lomidze, Lasha Kupatadze
Gaffer
Acho Samkharadze, Misha Gvalia
Focus
Zaza Tsomaia
Dolly
Giorgi Zakaidze, Dimitri Zakaidze
Playback
Paata Gelashvili
Post-Production
Post Production Producer
Ekaterine Davitashvili
Color Correction
Mindia Inasaridze
Motion Design
Levan Zazarashvili, Luka Shvelidze, Anzor Akhobadze, Ekaterine Davitashvili
Editing
Ekaterine Davitashvili
Music & Sound Design
Heima Production
700K
Traffic
+50%
Impressions
+46%
Engagement