The Visa Digital Storytelling Contest aimed to empower emerging content creators across Georgia, nurturing new talent while extending its audience to Gen Z and young adults. Culminating at the ZEG Festival, it went beyond competition—offering mentorship, skill-building, and meaningful connection.
We adopted a futuristic aesthetic and tone to highlight the future possibilities of content creation.
We announced the contest with promo video and called for applicants.
Next, we produced a motivational video featuring the jurors—prominent professionals in the field—sharing messages thoughtfully developed with their input to inspire participants.
Top performing videos
The contest was underway. In collaboration with the jury, we’ve generated the contest task - a complex brief consisting of 4 mini-tasks. Each of them allowing the participants to showcase their skills and unique visions.
The final took place at the renowned ZEG International Storytelling Festival—an unforgettable experience for both participants and us the contest’s creators.
Beyond success represented in numbers contest was a catalyst for the evolution of digital storytelling. By fostering creativity and technical skills, the campaign successfully supported the growth of a new generation of content creators.
+32%
increase in visitor sign-up conversion
+40%
increase in visitors
thanks to
Client
VISA
Agency
Leavingstone
Creative Chairman
Levan Lepsveridze
Creative Director
Tatia Dolidze
Sr Copywriter
Tina Jelia
Art Director
Salome Tinikashvili
Graphic Designer
Nikita Mtchedlishvili, Magda Dumbadze
Motion Designer
Luka Shvelidze
Production Team
ADHD production