Brand Strategy & Creative Direction

10+ years of experience translating complex business challenges into clear, compelling brand systems that drive confident decisions, lasting brand equity, and measurable growth.

Manager, Marketing & Communications

Rheem Manufacturing, HTPG

June 2024 — Current

My responsibilities include:

• Lead a cross-functional team of marketers and designers, providing artistic direction, creative briefs, and storyboards to deliver business-aligned content.

• Built a complete project management system to streamline project intake and content development across social, print, and internal communications.

• Produced scalable templates for presentations, social media, flyers, and technical bulletins, reducing turnaround time by 35%.

• Increased social following by 27% through content improvements and process enhancements.

• Created a comprehensive pitch deck featuring company history, mission/values, product features, and key differentiators to elevate the customer experience.

Senior Marketing Specialist

Rheem Manufacturing, HTPG

June 2022 — June 2024

My responsibilities included:

• Led brand strategy across HTPG’s multi-brand portfolio to build engaging content and impactful visual identity.

• Created content frameworks and creative assets for three major product launches, generating a 26% increase in brand awareness.

• Increased social engagement by 17% and following by 23% through improved content strategy and visual storytelling.

• Supported trade shows and internal sales initiatives through visual sales tools and campaign collateral.

• Collaborate with cross-functional teams (Sales, Ops, Engineering, etc.) to craft tailored pitch deck storylines and sales enablement tools.

Creative Services Manager

Lennox International, ADP

June 2021 — June 2022

My responsibilities included:

• Managed internal and external campaigns; led creative direction on photography, video production, brand messaging, strategic communications and presentations.

• Improved engagement by 37% through targeted social content and sales presentations.

• Received Gold Excellence Award for 2021 National Sales Meeting creative.

Senior Graphic Designer

Lennox International, ADP

January 2019 — June 2021

My responsibilities included:

• Led creative strategy and design execution; oversaw $750K budget; contributed to 18% improvement in brand NPS.

Creative Producer

Lennox International, ADP

March 2016 — January 2019

My responsibilities included:

• Produced digital/print materials, videos, and templates; won LII Community Award for Creative Strategy and multiple Gold Excellence Awards.

Owner, Creative Director

NueDye Creative

2012 — 2019

My responsibilities included:

• Delivered branding, content strategy, and marketing design for businesses in real estate, retail, grocery, and more.

• Boosted client lead gen and CTR by 16–21% through campaign strategy and execution.