Brand Manager & Creative Director

12+ years of experience translating complex business challenges into clear, compelling brand systems that drive confident decisions, lasting brand equity, and measurable growth.

Manager, Marketing & Communications

Rheem Manufacturing, HTPG

June 2024 — Current

Lead brand and creative direction for integrated campaigns, product launches, and corporate initiatives within a multi-brand manufacturing environment; shape visual and messaging systems that define how the brand communicates across channels while guiding cross-functional teams and scaling brand systems across digital, print, and experiential touchpoints.

·     Directed concept development and execution of multi-channel campaigns and brand initiatives, aligning creative output with product strategy, sales enablement, and organizational priorities across 5+ departments.

·     Built and implemented scalable creative workflows and project management systems, improving delivery efficiency by 60% and strengthening cross-team collaboration.

·     Developed and rolled out enterprise-level brand toolkits, identity systems, and presentation frameworks, driving 56% time savings and reducing revision cycles from ~10 days to 2 days.

·     Led and mentored a cross-functional creative team and external vendors, elevating visual storytelling quality, consistency, and adherence to brand standards across all touchpoints.

·     Established standardized creative marketing programs and documentation frameworks to support brand consistency, campaign scalability, and ongoing business growth initiatives.

Senior Marketing Specialist

Rheem Manufacturing, HTPG

June 2022 — June 2024

Drove brand identity and campaign development across multiple product lines, contributing to brand messaging and narrative direction while partnering with product, sales, and marketing teams to support go-to-market execution and brand consistency at scale.

·     Led brand identity and integrated campaign design initiatives, ensuring cohesive storytelling and visual consistency across digital, print, and experiential touchpoints.

·     Directed cross-functional teams and external partners to deliver brand storytelling programs, increasing engagement by 51% and growing social audience by 19.9%.

·     Developed scalable brand templates, toolkits, and 50+ sales enablement assets, improving efficiency, quality control, and adoption across national accounts and partner organizations.

·     Supported go-to-market strategies and experiential marketing initiatives, including a $300K National Sales Meeting and trade shows, contributing to $150K–$225K+ annual revenue per key account and driving 70% increase in sales team adoption through targeted sales tools.

Creative Services Manager

Lennox International, ADP

June 2021 — June 2022

Led creative direction and brand communications for integrated campaigns and large-scale experiential initiatives, shaping brand expression and messaging across marketing, events, and storytelling while managing production, vendor partnerships, and stakeholder alignment across a national organization.

·     Directed creative development for multi-channel campaigns and brand experiences, increasing brand awareness by 14% and delivering cohesive storytelling across digital and live environments.

·     Managed end-to-end production for photo and video initiatives, mentoring design peers and improving team productivity by 24% while driving 41% growth in event engagement.

·     Oversaw marketing budgets, vendor partnerships, and execution of high-visibility initiatives, including a $500K National Sales Meeting and 12+ trade shows; recognized with Gold Excellence Award for elevating brand storytelling.

Senior Graphic Designer

Lennox International, ADP

January 2019 — June 2021

Owned execution and evolution of brand design across campaigns and marketing initiatives. Strengthened visual identity systems while managing production, vendor relationships, and multi-project delivery.

·     Led development and standardization of brand guidelines and visual systems, improving consistency across channels and contributing to 18% increase in NPS while managing 10+ concurrent marketing projects.

·     Managed a $750K budget and external vendors to deliver high-quality creative on time, improving production efficiency, alignment, and visibility across marketing initiatives.

Creative Production Artist

Lennox International, ADP

March 2016 — January 2019

Supported creative production across marketing and training initiatives, contributing to brand storytelling through visual content while building foundational expertise in photo, video, and campaign execution within a corporate environment.

·     Directed product photo and video shoots from concept through delivery, supporting campaign execution and content needs across marketing and training channels.

·     Recognized with multiple Gold Excellence Awards and the LII Community Award for outstanding campaign design and creative contributions to community-focused brand initiatives.

Owner, Creative Director

NueDye Creative

2012 — 2019

Founded and led a creative studio delivering brand identity systems, integrated campaigns, and visual storytelling for clients across retail, real estate, and consumer goods, overseeing creative direction, client strategy, and execution.

·     Led brand development and campaign execution for national and regional clients including Safeway, BuyBuy Baby, Dollar General, and The Home Depot, defining visual identity and messaging direction across print and digital channels.

·     Developed and launched brand identity systems and experiential campaigns that increased lead generation by up to 21% and strengthened customer engagement across touchpoints.

·     Managed client relationships, creative strategy, and full project lifecycles from concept through delivery, ensuring alignment with business goals, timelines, and production standards.