Greetings and a warm welcome to my copy portfolio! I'm a freelance copywriter. I play around with words around the clock, day in and day out. Whether it's for the digital realm or the tangible world of print, I bring experience and a good understanding of your audience. My goal is to craft standout copy that leaves a memorable impression.
I started as a content creator but quickly learned that copywriting is my true talent. I love writing anything from taglines and online ads to full-blown sales pages.
Golden 1 Credit Builder Campaign
Collaborating on the Credit Builder campaign with Golden 1 has been one of the most fulfilling projects of my career. This initiative marked a significant milestone for the Del Paso Heights community by establishing its first bank. The Credit Builder Program provided a unique opportunity to foster generational wealth. Take a look at a brochure that was part of the Credit Builder Campaign. Below, you will find the web content.
Golden 1 Credit Builder Web Content
I collaborated with the Golden 1 Creative Services Department to develop the Modesto, CA Branch Accelerator postcard. The strategy for this postcard was to raise awareness of the new Golden 1 branch in the city and to promote banking products and services to first-time bankers.
BLOGS
I penned a blog called "Three Golfers by Diego Rivera" for Golf in the City of Sacramento, and it was pretty unique. This blog went beyond the usual by merging the worlds of art and golf. I incorporated strategic keywords and links to boost its visibility on Google's search engine, attracting a fresh and broader audience..
Social Media
THIS POST WENT VIRAL! Can you make the PING sound? The PING golf club lives up to its name, making that signature "PING" sound when you've got the skill and coordination to strike it just right. I scripted an organic video reel for Haggin Oaks Golf, showcasing the latest PING product and injecting some fresh entertainment into our brand presentation.
Golden 1 Credit Union Home Equity Line Of Credit Promo Reel
Golden 1 members were missing out on the Home Equity Line Of Credit (HELOC) product. To spread the word, I teamed up with a graphic designer to craft video content and descriptive posts. The goal? Inspire our members with fresh ideas that would nudge them towards applying for a HELOC.
Email Marketing
Selling the Scotty Cameron Super Select Series isn't a tough task. The key is to understand your target audience and set clear objectives. I went with straightforward, no-nonsense copy to promote this club, and our sales skyrocketed.
Golden 1 Credit Union teams up with Enterprise Car Sales for regularly scheduled holiday sales events, and this time around, it's all about Labor Day 2023. Dive into this email packed with variable field examples and clickable icons. This is an example of a modern direct email with streamlined copy.
I have B2B copywriting experience! When Golden 1 sponsored the Reimagine Conference for Realtors, I crafted the marketing copy for the e-blast included in the sponsorship campaign. This copy successfully generated a significant number of realtor leads for Golden 1's real estate division.
Authentic B2B marketing! During the early stages of The Experience Depot, it was crucial to connect with other small businesses for support. I frequently crafted marketing emails to business owners for various needs, including sponsorship and Pop-Up catering.
In my freelance gig as a digital content creator, I teamed up with a creative collaborator to birth "The Experience Depot." This web series was all about spotlighting small business owners capturing their tales in a documentary-style format. The series got nods of approval from various film festivals, including the prestigious Lift-Off Global Film Festival. One of the festival's highlights was "The Chalk Chica" episode.
To whip up excitement for its debut, I shot an email to my subscribers, urging them to participate as festival voters. The email had an impressive 50% open rate, which soared above average.
More Web Content
Working on The Experience Depot was truly one of the most enjoyable creative ventures I've had in my adult life. After wrapping up the first series, our primary online objective was to design a space that authentically portrayed the essence of our web series, catering to a broad audience, from potential funders and hosts to everyday visitors.
In the grand scheme, it might seem like a walk in the park for Golden 1 to make it onto the 2023 Fast Company Brands That Matter List. However, this campaign was one of the toughest nuts to crack due to the intricate messaging and the limited character space we had to work with in many cases. However, we made it work, and G1 upgraded its brand positioning as California's Leading Credit Union.
Christina Mercy, a therapist making the leap into the world of art therapy classes, teamed up with me for some one-on-one collaboration. Together, we devised a sales funnel designed to snag leads from her social media following, lure them in with a complimentary, high-value art therapy class, and ultimately guide them into becoming paying students.
Explainer Video For Oz Collective Media
Working closely with micro-businesses, I realized they often overlooked video due to budget constraints. So, I created a straightforward explainer video to demonstrate that video content can indeed be budget-friendly, creative, and highly effective for enhancing customer retention.