As a freelance content creator, I established Oz Collective Media to serve as a platform for delivering impactful, high-quality content that meets clients' diverse needs across industries. My primary focus has been on copywriting, where I specialize in crafting clear, compelling narratives that drive engagement and deliver results. From creating web copy and blog posts to developing product descriptions and marketing campaigns, Oz Collective Media reflects my passion for storytelling and commitment to helping brands communicate effectively. I've built a platform that turns ideas into meaningful connections by blending creativity, strategy, and a deep understanding of audience needs.

Golden 1 Credit Builder Web Content

I collaborated with the Golden 1 Creative Services Department to develop the Modesto, CA Branch Accelerator postcard. The strategy for this postcard was to raise awareness of the new Golden 1 branch in the city and to promote banking products and services to first-time bankers.

I penned a blog called "Three Golfers by Diego Rivera" for Golf in the City of Sacramento, and it was pretty unique. This blog went beyond the usual by merging the worlds of art and golf. I incorporated strategic keywords and links to boost its visibility on Google's search engine, attracting a fresh and broader audience..

Selling the Scotty Cameron Super Select Series isn't a tough task. The key is to understand your target audience and set clear objectives. I went with straightforward, no-nonsense copy to promote this club, and our sales skyrocketed.

Golden 1 Credit Union teams up with Enterprise Car Sales for regularly scheduled holiday sales events, and this time around, it's all about Labor Day 2023. Dive into this email packed with variable field examples and clickable icons. This is an example of a modern direct email with streamlined copy.

In my freelance gig as a digital content creator, I teamed up with a creative collaborator to birth "The Experience Depot." This web series was all about spotlighting small business owners capturing their tales in a documentary-style format. The series got nods of approval from various film festivals, including the prestigious Lift-Off Global Film Festival. One of the festival's highlights was "The Chalk Chica" episode.

To whip up excitement for its debut, I shot an email to my subscribers, urging them to participate as festival voters. The email had an impressive 50% open rate, which soared above average.

Working on The Experience Depot was truly one of the most enjoyable creative ventures I've had in my adult life. After wrapping up the first series, our primary online objective was to design a space that authentically portrayed the essence of our web series, catering to a broad audience, from potential funders and hosts to everyday visitors.

In the grand scheme, it might seem like a walk in the park for Golden 1 to make it onto the 2023 Fast Company Brands That Matter List. However, this campaign was one of the toughest nuts to crack due to the intricate messaging and the limited character space we had to work with in many cases. However, we made it work, and G1 upgraded its brand positioning as California's Leading Credit Union.

Christina Mercy, a therapist making the leap into the world of art therapy classes, teamed up with me for some one-on-one collaboration. Together, we devised a sales funnel designed to snag leads from her social media following, lure them in with a complimentary, high-value art therapy class, and ultimately guide them into becoming paying students.