This example is a $6000, 3-month-long Brand Awareness Facebook Ads campaign. I took over the co-op advertising campaigns from a larger marketing agency after requesting Dacor to allow me to handle the campaign.
I built the ads using Dacor assets (images). However, I handled all of the copy and ad optimizations. The whole campaign (including a Google Ads campaign of the same budget) was approved on the first round of reviews by Dacor.
02 — Creative process
03 — Results
The baseline numbers were based on research done using AI and industry publications. As a result of these positive outcomes Dacor reimbursed my client 100% of the campaign costs (which included my ad management fee).
The campaign also lead to an increase in Dacor sales of 55% versus the previous quarter and a measurable increase of in-store foot traffic.
