Vincent Tihoni

Social Content Specialist

iMarket Solutions, Remote

2023 — Current

My responsibilities include:

• Develop and optimize high-performance social media content to drive brand awareness and lead nurturing.

•   Manage a portfolio of 20+ content calendars, engagement strategies, and performance analytics to maximize reach and conversions.

• Collaborate with a team of in-house and freelance social media specialists, designers, and marketing managers to align content with campaign goals

• Implement data-driven content strategies, improving content engagement and audience retention

• Utilize Sprout Social, Meta Business Suite, and Canva for campaign execution and reporting.

Digital Marketing Consultant

Independent Contractor, Remote

2015 — 2025

My responsibilities include:

• Provided full-stack marketing services, specializing in social media strategy, content marketing, and paid advertising across multiple industries, including HVAC, home services, retail, real estate, mortgage lending, legal, and e-commerce

• Managed and executed digital and traditional marketing campaigns for Milcarsky's Appliance Centre', increasing organic Facebook reach by over 200% and growing Instagram following to 1.7K

• Designed and implemented print and digital marketing materials for Milcarsky's, boosting engagement and customer conversions

• Launched Facebook and Instagram ad campaigns, exceeding industry CTR by 30%+ and lowering CPC by 64%

• Created and implemented SEO-driven content (blogs, case studies, website copy) to improve rankings and engagement

• Managed email marketing campaigns, leading to higher open rates and customer conversion

• Increased 5-star Google reviews by 37% in 2023 for Milcarsky's

• Created landing page and social posts for a national .org for a Harley Davidson giveaway

• Ran a regional ad campaign with supporting organic social media posts supporting Misson of Truth's Harley Giveaway content

• Provided updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.

Social Media Manager

Forecast Sunny, Independent Contractor, Remote

2021 — 2023

My responsibilities included:

• Company Overview: HubSpot Partner Agency

• Managed up to 20 client social media calendars and strategies, boosting engagement by 21% across platforms

• Created digital content using Canva, Wave, Magisto, Ripl, and Adobe Express

• Developed SEO-focused blogs and case studies, enhancing the agency's brand authority

• Used Gain social scheduling app to schedule social content and set up client approval workflows

Social Media Manager

Forecast Sunny, Independent Contractor, Remote

2021 — 2023

My responsibilities included:

• Led and managed the social media department, developing strategies for client growth, engagement, and conversions

• Created and executed Facebook advertising campaigns leading to increased lead generation and ROI

• Developed SOPs for agency-wide workflow improvements, increasing team efficiency and scalability

• Designed a franchise marketing package that secured 6 new clients in 4 months

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.