Unified a fragmented multi-channel strategy and rebuilt it around one clear brand position.

Healthcare Engagement Overhaul

Home

Turned a one-time event into an ongoing digital community and revenue channel.

Event-to-Digital Audience Growth

Experience

Services

Built compliant, data-backed messaging that lifted HCP engagement 42%.

Pharma Launch Positioning

Tossing the playbook to build a community-first whiskey brand, driving a +22% lift in engagement.

Luxury Whiskey Brand Build

Local-market copywriting that turned design inquiries up 38%.

38 ^{Product Launches}	5 ^{Legacy Rebrands}
25 ^{Global Campaigns}	250+ ^{High-value Assets Created}
+200 ^{Events Handled}	Average 21% ^{Audience Growth}

^{Executive Voice Mapping & DOL Strategy}	^{Omnichannel Audience Architecture}
^{Brand-aligned} ^storytelling	^{Data-Driven Brand Positioning}
^Full-Funnel ^{Conversion Optimization}	^{Cross-Functional Stakeholder Alignment}

Instagram	LinkedIn
TikTok	X (aka Twitter)
Facebook	YouTube

Shanna Feldmann

Less Fluff, More Impact: The Metrics That Actually Matter

+10 Years of Industry Experience

38
^{Product Launches}

5
^{Legacy Rebrands}

25
^{Global Campaigns}

250+
^{High-value Assets Created}

+200
^{Events Handled}

Average 21%
^{Audience Growth}

Strategic Core Competencies

^{Executive Voice Mapping & DOL Strategy}

^{Omnichannel Audience Architecture}

^{Brand-aligned}
^storytelling

^{Data-Driven Brand Positioning}

^Full-Funnel
^{Conversion Optimization}

^{Cross-Functional Stakeholder Alignment}

Strategizing global rollouts by day, over-analyzing design aesthetics by night.

Industries

Platforms

Shanna Feldmann

Less Fluff, More Impact: The Metrics That Actually Matter

+10 Years of Industry Experience

38 Product Launches

5 Legacy Rebrands

25Global Campaigns

250+High-value Assets Created

+200Events Handled

Average 21%Audience Growth