Luxury Whiskey Brand Build
01 — Project details
The goal was to grow organic reach and build a voice that sounded like the brand actually talking, not another whiskey label reciting tasting notes.
02 — Creative process
Built a voice from the inside out.
Looked at what was already working, and what wasn't, across competitors and existing content, then built a style guide that let the brand talk about serious distilling craft without sounding like a tasting room pamphlet.
Brought in the right voices.
Partnered with respected whiskey and bourbon digital opinion leaders to bring outside credibility in, backed by real user-generated reviews and hashtags that did more than just decorate a caption.
12K
Traffic
+118%
Impressions
+22%
Engagement
03 — Results
Grew the brand's online community by 25% in year one and another 18% in year two, while engagement held a sustained 22% lift across the campaign.
Copywriting samples - Instagram captions
Our barrels are what set us apart from other whiskeys. We custom design our proprietary barrels to ensure rich, full flavor and take pride in taking the extra step to ensure that we are producing exceptional whiskeys.
Heading into the holiday weekend with Barrel Strength in hand.
What Buzzard’s Roost expression will you be sippin’ on?
Like all our other whiskeys, our Toasted French Oak Bourbon is finished in our one-of-a-kind proprietary barrels, but with a twist.
Buzzard’s Roost Toasted French Oak Bourbon is aged in French Oak barrels as opposed to American Oak barrels. The French Oak Barrels create a dramatic, dark amber coloring and distinct sweetness.
Read what @whiskeywash had to say about this exciting and innovative release in our link in bio.