I mix humour and wit into my copywriting to make it memorable
I'm able to produce impactful tag-lines that resonate with the brand's vision
2021 — Present
University of Canberra
My plans for when I enter the industry and begin copywriting for brands:
Writing engaging and persuasive copy for various marketing materials, such as websites, social media posts, and email campaigns, to effectively communicate the brand's message.
Collaborating with cross-functional teams, including designers and marketing managers, to develop creative concepts and ensure consistent brand voice.
Conducting thorough research on target audiences, industry trends, and competitors to inform and optimize copywriting strategies, resulting in higher conversion rates.
Execution for the 'Anti-Hangover Pill' targeted towards terminally ill people wishing to have one last memorable experience.
Video script I wrote for a new 'Volvo' product using eco-friendly technology
A tagline I wrote for 'The Hemp Building Co.' encouraging young home owners to purchase sustainably built homes.
Rough execution for the 'The McPlant' The first vegan burger from McDonald's.
Sports Podcast with Mark Howard-script execution.
Client: Wow Outdoor Media
Client: Rage (ABC TV)