Copywriter, Creative and Risk-Taker
Introduction
RMIT student of Advertising
Specialising in Copywriting
I plan to work as a copywriter for local Australian businesses, and eventually sports brands
Skills
Put me in a team with a great art director and we’ll be unstoppable. The snappy copy and creative ideas are on me.
I mix humour and wit into my copywriting to make it memorable
I'm able to produce impactful tag-lines that resonate with the brand's vision
Education
RMIT
2021 — Present
University of Canberra
2020-2021
Goals
My plans for when I enter the industry and begin copywriting for brands:
Writing engaging and persuasive copy for various marketing materials, such as websites, social media posts, and email campaigns, to effectively communicate the brand's message.
Collaborating with cross-functional teams, including designers and marketing managers, to develop creative concepts and ensure consistent brand voice.
Conducting thorough research on target audiences, industry trends, and competitors to inform and optimize copywriting strategies, resulting in higher conversion rates.
Past Work- Copywriting
The Last Hurrah Campaign
Execution for the 'Anti-Hangover Pill' targeted towards terminally ill people wishing to have one last memorable experience.
Volvo 'Self -Sorting Recycling Bin'
Video script I wrote for a new 'Volvo' product using eco-friendly technology
Watch your Future Grow
A tagline I wrote for 'The Hemp Building Co.' encouraging young home owners to purchase sustainably built homes.
Hungry Talks- Quickbrief
Rough execution for the 'The McPlant' The first vegan burger from McDonald's.
Hungry Talks- Quickbrief
Sports Podcast with Mark Howard-script execution.
Hungry Talks Quick Brief 4:
The Yes Campaign (Bus stop poster)
Client: Wow Outdoor Media
Hungry Talks Quick Brief 3:
Bring Back the Youth
Client: Rage (ABC TV)
Hungry Talks Quick Brief 2-
30 second ad Script
Client: Google