Copywriter, Creative and Risk-Taker


RMIT student of Advertising

Specialising in Copywriting

I plan to work as a copywriter for local Australian businesses, and eventually sports brands


Put me in a team with a great art director and we’ll be unstoppable. The snappy copy and creative ideas are on me.

  • I mix humour and wit into my copywriting to make it memorable

  • I'm able to produce impactful tag-lines that resonate with the brand's vision



2021 — Present

University of Canberra



My plans for when I enter the industry and begin copywriting for brands:

  • Writing engaging and persuasive copy for various marketing materials, such as websites, social media posts, and email campaigns, to effectively communicate the brand's message.

  • Collaborating with cross-functional teams, including designers and marketing managers, to develop creative concepts and ensure consistent brand voice.

  • Conducting thorough research on target audiences, industry trends, and competitors to inform and optimize copywriting strategies, resulting in higher conversion rates.

Past Work- Copywriting

The Last Hurrah Campaign

Execution for the 'Anti-Hangover Pill' targeted towards terminally ill people wishing to have one last memorable experience.

Volvo 'Self -Sorting Recycling Bin'

Video script I wrote for a new 'Volvo' product using eco-friendly technology

Watch your Future Grow

A tagline I wrote for 'The Hemp Building Co.' encouraging young home owners to purchase sustainably built homes.

Hungry Talks- Quickbrief

Rough execution for the 'The McPlant' The first vegan burger from McDonald's.

Hungry Talks- Quickbrief

Sports Podcast with Mark Howard-script execution.

Hungry Talks Quick Brief 4:

The Yes Campaign (Bus stop poster)


Client: Wow Outdoor Media

Hungry Talks Quick Brief 3:

Bring Back the Youth

Client: Rage (ABC TV)

Hungry Talks Quick Brief 2-

30 second ad Script


Client: Google

Michael Honey

56 Barry st, Northcote 3070. Melbourne.

© Michael Honey, 2023