Seasonal relevance is everything in CPG food and beverage. I was tasked with writing a fun fall-themed digital ad and a coupon for Campfire Marshmallows, housed on H-E-B's site.
02 — Creative process
I started by mapping out how I use "fall" in new ways, seeking a double entendre that would stand out in the headline. After dozens of potential headlines were written, the one displayed below fell into the final cut.
