As a startup, Floracracy had to start its socials from scratch. And, as one of their initial hires on the marketing side, I was able to help influence the brand voice across channels such as LinkedIn, Instagram, Facebook, and Pinterest.
02 — Creative process
My philosophy was to reflect not only the brand's luxury feel but also the significance of personalization in modern consumers' lives.
We managed to reach 10.5k followers in the first 6 months of starting the Instagram account, using both organic and paid tactics.
