Introduction

As a results-driven digital marketer with six-plus years of experience, I specialize in crafting data-driven strategies that drive conversions, boost brand visibility, and maximize ROI. From SEO optimization to social media engagement and paid ad campaigns to email and automation marketing, I’ve had the privilege of helping brands (B2B and B2C) elevate their digital presence in several areas and exceed their marketing goals.

Strengths include strategic thinking, technical proficiency, analytical skills, and creativity. Previous work demonstrates impactful contributions to brand visibility growth and successful online customer engagement campaigns.

Looking to embrace Artificial Intelligence (AI)? Having gone through several certification programs to learn the ins and outs, the dos and don'ts of AI and generative AI, my interest and desire to learn this tool is ready to take you into the future of digital marketing.

Currently experienced with strategy development and content creation using prompting and generative AI outputs.

I can handle marketing campaigns at any step of the way: strategy, planning, execution, analysis — I have it all under my belt.

How I Deliver Results

I believe in the value of data and understand how to interpret the data that combines creativity with analytical insights. My method follows three key steps:

• Discovery & Analysis: Researching and understanding the goals, and the target audience.

• Strategy Development: Designing tailored digital marketing strategies aligned with measurable KPIs.

• Execution & Optimization: Implementing, testing, and refining for continuous improvement; an ongoing curiosity as to why.

My Digital Marketing Arsenal

Skills

• Search Engine Optimization

• Marketing automation

• Web Analytics & Data Collection

• Communications management

• Vendor Relationship Management

• Project Management

• Business Needs Analysis

• Campaign Management

• Data Visualization

• Branding, including development and management

• Content Marketing

• Presentation Skills

• Organizational Skills

• Goal Setting

• Copywriting

Tools

• Artificial Intelligence (AI) tools: ChatGPT, Gemini

• Hootsuite & Sprout Social

• Google Products: Business Profile, Analytics (GA-4), Tag Manager, Looker Studio, Search Console.

• Canva

• Wondershare/Filmora video editing

• Email marketing platforms: Mailchimp, Campaign Monitor, Constant Contact

• Adobe Photoshop

• Microsoft Products: Office, Word, Excel, PowerPoint, Publisher, SharePoint, etc.

• HTML and CSS

• WordPress

Certifications & Additional Training

• Google AI Essentials

• Introduction to Artificial Intelligence

• Google Business Profile Management

• Social Media Marketing

• How to Master Local Keyword Research

• Google Tag Manager (School of Continuing Education ​– UW-Milwaukee)

• Google Analytics Advanced Techniques (School of Continuing Education ​– UW-Milwaukee)

• SEO: What it Takes to Win (School of Continuing Education ​– UW-Milwaukee)

• Storytelling Films: How to make emotional connections through video (School of Continuing Education ​– UW-Milwaukee)

How I use these tools to drive success

Mueller Sports Medicine (B2C)

• Improved Instagram engagement by 20.6% from 2023 to 2024.

• Improved Instagram following by an average of 16 users per week.

• Improved Twitter/X engagement by 39% from 2023 to 2024.

• Added more than 1,000 followers on Threads in 2024.

• Collaborated with marketing team members to create engaging content that resonates with target audiences, which led to a 43.9% overall increase in product purchase conversions (2024 vs. 2023).

Centers for Independence (B2B)

• Designed and implemented data-driven social media campaigns that increased brand awareness/audience following by 7.1% (2024 vs. 2023) across multiple platforms.

• Developed content calendars, created engaging posts, and managed community interactions to foster brand loyalty and audience engagement that led to a 10.9% increase in engagement (2024 vs. 2023)

Five Star Complete Asphalt Services (B2C and B2B)

• Designed and implemented data-driven social media campaigns that increased brand awareness/audience following by 12.9% (2024 vs. 2023) across multiple platforms.

• Managed social media platforms (Facebook, Instagram, LinkedIn) to increase audience reach by 24% (2024 vs. 2023), showcasing project highlights and service offerings.

• Implemented SEO best practices and optimized website content to improve organic search rankings, increasing visibility in local and regional markets by 21.9% (2024 vs. 2023)

Anderson Foodservice Solutions (B2C and B2B)

• Collaborated with client companies to develop and implement marketing strategies for new products that led to a 46.3% increase in email click-thru rate (2023 vs. 2022)

• Developed content calendars, created engaging posts, and managed community interactions to foster brand loyalty and audience engagement that led to a 6.8% increase in engagement (2024 vs. 2023) and a 28.4% increase in following (2024 vs. 2023)