In fact, I didn't hear the word "copywriting" ONCE throughout my business undergrad.
Pretty crazy considering how impossible it is to run a business without it...
But I digress. 😛
So before discovering the world of copy and professional writing, I spent seven years developing my skills as a kick-ass saleswoman instead.
I was a top-performing rep for successful fitness, international travel and tech companies before finishing out my corporate career as a sales ops specialist.
Because I took on a daunting task I'm willing to bet you'd rather avoid...
That's 10,000 attitudes, beliefs and biases that YOU need to know about if you want to see results with your copy.
The #1 problem I've helped multiple different businesses overcome is simple: learning to speak their customer's language.
Thorough research and analysis process to get to know YOUR dream customer.
Results-oriented mindset that delivers quality copy on time.
Creative mind that develops unique mechanisms to draw people in.
Writing is the easy part.
But knowing how to REALLY resonate with your DREAM customer?
Making an impact?
I've written over 1000 sales emails, blogs, articles and chatbot scripts, so I've seen first-hand what captivates people in, and what doesn't.
From hooks to headlines, my content has generated over $10M to date.
I've been mentored by some of the biggest names in the industry (like Stefan Georgi, Justin Goff, and Kevin Rogers) to learn how to uncover the deepest layer of your buyer and write copy that sells what speaks to THEM.
I like to be official though so I earned a post-graduate certificate in Strategic Copywriting (honours) from the University of Toronto.
So if you're looking for a sales & marketing conversion queen who will help you make more money...
Nice to meet you!