B2B SaaS Copywriter & Brand Messaging Strategist
01 — Hi, I'm Christy!
I help startups and growing B2B brands find their voice, sharpen their messaging, and craft copy that shows how they solve real problems.
So you can connect with your ideal customers, build brand trust, and drive meaningful growth!
Looking for a skilled brand storyteller? That’s me, too.
Whether you need a content strategist, a content creator, or a skilled editor — I can help you produce engaging, valuable content that grabs attention, sparks conversations, and builds lasting relationships with your audience.
02 — What I Do Best
Copywriting & Editing
Crisp, conversion-driven copy that makes people stop, read, and take action. Every sentence is on-brand, and every word works.
Copy that sounds like you, but better. I’ll help you say what you mean, and ensure all your messaging stays on-brand, no matter who wrote it.
Content that delivers real value to your audience —
and drives revenue for you. Cha-ching!
Content Strategy & Development
Content that educates, entertains, and earns trust.
It starts with a multimedia strategy that ensures every piece of content works harder to tell your story.
And social media? It's planned for from the start —
not tacked on as an afterthought.
Social Storytelling –
Content that stops the scroll, engages people in conversation, and builds strong connections with your brand.
Content that is highly useful to a specific audience and designed for the feed — not just repurposed for it.
Brand, Product, & Campaign Messaging –
Clear and compelling messaging that speaks to your ideal customers, communicates your brand values, and works across every channel.
Unified messaging that creates a better customer experience, tells a memorable brand story, and stands out in a crowd.
03 — Experience
Drawing from 15+ years of experience in content marketing, copywriting, and SEO — I help brands attract and engage new audiences, cultivate brand trust, and turn prospects into loyal customers.
04 — Availability
I'm currently available for project, contract, and fractional work. Want to work with me? Sweet!
Contact me today to start a conversation.
“
If you’re looking for someone who truly understands SaaS, messaging strategy, brand positioning, and conversion-driven UX, Christy’s a fantastic choice!
Christy helped us rework the messaging and structure for several of the most important pages on our SaaS website, including the Homepage, About Page, Signup Page, and our highest-traffic Tool Landing Pages. She clarified our value props, tightened the copy around customer outcomes, and applied conversion copywriting principles to improve flow, clarity, and engagement. Her Before/After format and annotated screenshots made her recommendations easy to understand and implement — even within the constraints of our existing design. The new copy is clear, strategic, and finally communicates the full value of what MobileMoxie offers our clients and customers. If you’re looking for someone who truly understands SaaS, messaging strategy, brand positioning, and conversion-driven UX, Christy’s a fantastic choice!
— Cindy Krum, Founder & CEO of MobileMoxie, Inc.
“
Christy is an excellent copywriter and brand messaging strategist. Honestly, one of the best editors I've ever had the pleasure of working with. Hire Christy!
― Chima Mmeje, Senior Content Marketing Manager at Moz
Too soon? That's fair. Keep scrolling to learn more about me and see some of my work.
Work Experience
Honey Tree Media LLC | Owner & Digital Storyteller |
Moz (2023 – 2024) | Social Media Content Editor |
Moz (2021 – 2022) | Social Media Marketing Specialist |
Moz (2020 – 2021) | Community Forum Manager |
Moz (2012 – 2019) | Community Associate & Brand Advocate |
Lightning Labels (2009 – 2012) | Digital Marketing Manager |
OnTargetjobs, Inc. (2008) | Internet Marketing Coordinator, Search Marketing & Analytics |
Girl Scouts of the Pioneer Council (2002-2007) | Membership Manager |
The Gaffney Ledger (2001-2004) | Staff Writer |
Cleveland County Schools (2000-2001) | ESL Specialist |
Education
Baylor University | 1996-2000 |
Bachelor of Arts | English & Journalism |
Honors | Dean’s List, Community Service Award, Multi-Disciplinary Core Graduate |
Study Abroad | Spanish Immersion Program, Spain |
Top Skills
Copywriting | Editing |
Content Development | Brand Messaging |
Social Media Marketing | Empathetic Communication |
Email Marketing | Search Engine Optimization (SEO) |
Content Editing | Social Media Strategy |
Content Strategy | Content Marketing |
Social Media Content Creation | Conversion Copywriting |
Empathetic Communication | Customer-Centric Mindset |
Campaign Storytelling | Audience-Centered Communication |
Platforms & Software
Twitter, X, LinkedIn, Facebook, Instagram, & YouTube | Constant Contact & MailChimp |
Moz Pro & Ahrefs | Sprout Social & Hootsuite |
GA, GSC & GTM | Canva & Adobe Indesign |
