See how I used persona-driven messaging to attract attention to a new all-in-one local SEO platform.

How a Persona-Driven Social Media Campaign Made the New Moz Local Impossible to Ignore

In this article for MarTech, I examine how HubSpot's leading B2B SaaS in the AI era of SEO [4-part playbook included]

Why HubSpot Is Winning at AI Visibility in B2B SaaS

In this article for MarTech, I examine how HubSpot is leading B2B SaaS in the AI era of SEO. [4-part playbook included]

Find out how I evolved the social media content strategy for Whiteboard Friday to drive impressive year-over-year results.

In this MarTech article, I explain what these terms mean in Salesforce and how marketing leaders can manage them effectively.

In this MarTech article, I explain what these terms mean in Salesforce and how marketing leaders can effectively manage them.

Check out the total makeovers I did for LL's website, brand identity, and marketing strategy.

In this MarTech guide, I break down what HubSpot is — and why it's a go-to tool for scaling B2B brands.

In this MarTech guide, I break down what HubSpot is — and why it’s a go-to for scaling B2B brands.

Christy Correll, the brand storyteller and content marketer, is pictured working on a laptop on a copywriting and brand messaging project.

Lightning Labels website in 2009, before the brand identity was refreshed and a new website was built. 