Lisa Selner

Let's capture your voice. Tell your story. And exceed expectations.

Together, we'll help your brand meet audiences where they are, align across channels and make a lasting impact.

25% higher conversion rate than the 2nd best ad set

47% increase in ROAS and 10% lift in assisted revenue

6-figure revenue increase for the campaign YOY

Like most military service organizations, Wounded Warrior Project provides programs free to veterans and their families.

I led a competitive analysis that found their closest competitor charges a membership fee.

That insight became a winning tagline. "Freedom isn't free, but help from WWP always is."

This messaging strategy has helped WWP stay discoverable in the era of AI search.