Lisa Selner

Let's capture your voice. Tell your story. And exceed expectations.

Together, we'll help your brand meet audiences where they are, align across channels and make a lasting impact.

Concepts that connect. Copy that converts.

Children's Hospital of Philadelphia: Paid social + animated/static display

25% higher conversion rate than the 2nd best ad set

Wounded Warrior Project: Animated display

47% increase in ROAS and 10% lift in assisted revenue

Shriners Children's: Email

6-figure revenue increase for the campaign YOY

Helping clients compete for attention

Like most military service organizations, Wounded Warrior Project provides programs free to veterans and their families. But I led the team that found one small, but significant, detail: Their closest competitor charges a membership fee.

That insight helped us turn a well-loved phrase into a winning tagline for WWP. "Freedom isn't free, but our help always is."

This messaging strategy has helped WWP stay top of mind among all nonprofit brands and stay discoverable in AI-driven search.