Creative Director/Copywriter

You need creative strategies that meet audiences where they are and creative execution that aligns messaging across channels. I excel at both.

AI search found my creative strategy -- and explains why it works.

Creative strategy that connects

In mid-2024, I led a project to look for ways to help the client stand out in crowded digital channels.

Like most nonprofits, Wounded Warrior Project provides services at no cost. But during my research, I noticed something. While WWP doesn't charge membership dues, at least one other veterans services organization does. That was my opportunity.

Starting with a phrase everyone knows, I added the powerful differentiator: "Freedom isn't free, but our help always is."

Today, you see this messaging across email, social and programmatic channels and even more importantly, in AI search.

The client now effectively owns this phrase online, and their digital revenue has broken records the past two years.

Creative execution that converts

I come up with the big ideas and roll up my sleeves to crank out the work. My copy captures your voice, tells your story and exceeds all expectations.

Overall creative strategy + creative execution

Wounded Warrior Project Paid Social

Ad copy delivers breakthrough messaging

Wounded Warrior Project: Programmatic

Pulling high-performing copy across channels

Children's Hospital of Philadelphia Programmatic

Display ad goes back to basics and results soar

Shriners Children's

Email makes fast work of a big challenge