Health & Wellbeing Copywriter
I help health and wellness brands attract more clients, drive demand, and grow revenue through emotive and conversion-focused copy.
Whether it’s website copy, landing pages or emails, I’ll take care of the words so you can focus on what matters most.
TOP PROJECTS
About Me
Helping health and wellbeing brands grow with emotive and empathetic copy
I'm Jaffor, a London-based freelance copywriter and UX writer specialising in health, wellness, and mental health.
I turn complex ideas into clear, compelling copy that drives traffic, improves engagement, and boosts conversions.
With 3+ years of experience writing for healthtech startups, therapy centres, mental health nonprofits, and workplace wellbeing brands, I understand how to balance empathy with business goals and consistently write with the user in mind.
I've worked on public health campaigns, digital therapy platforms, and socially driven organisations, including We Make Change and The Inter Faith Network.
Whether you're building a new brand voice, launching a product, or just need persuasive words that convince and convert, I'm here to help.
I'm curious, collaborative, and committed to delivering thoughtful copy that reflects your values and speaks to your audience.
What I bring to your business:
Email and website copy that increases engagement and sales
SEO-optimised content that ranks on page 1 and brings in traffic
Clear messaging that simplifies complex health and wellbeing topics
Strategic, brand-aligned tone of voice development
UX microcopy that improves user flows and reduces friction
I’m passionate about digital healthcare, mental wellbeing, nutrition, and personal growth, so if your brand shares those values, we’ll probably get along.
Do you value a creative input and human touch over mediocre and generic copy that AI tools generate?
If so, let’s collaborate to craft impactful, user-first copy that supports both your mission and business goals.
Services
Website Copy
Mesmerising web copy that showcases your brand’s personality and what you stand for, differentiates you from the competition and helps convince and convert prospects.
Blog Posts
Build brand awareness, generate traffic to your site, and educate and nurture your leads by providing relevant and valuable content about your products or services.
Email Copy
Magnetic emails that offer true value, drive subscribers towards action and build relationships with people interested in your products or services.
Social Media Copy
Social media captions that engage, inform, or persuade your audience to complete a desired action while staying true to your brand voice.
Process
1 – INITIAL CONVERSATION
To get a brief project overview and learn more about your brand. I’ll ask for branding guidelines if you have them.
2 – COMPLETED DISCOVERY SHEET
A copywriting brief that elicits your goals, brand, customers, and the copy you need. I'll ask you to fill this out and will provide support where necessary.
3 – OWN RESEARCH
I’ll find out what’s being said about your product or service and the company in general. I’ll scrutinize online reviews and scour social media comments.
4 – CREATE AND REVIEW
I’ll piece together copy that's on-brand and delivers on the promise. I offer two rounds of revision so that your copy is moulded to your satisfaction.
