Health & Wellbeing Copywriter
I help you craft persuasive, creative and emotive copy to build your brand presence, attract more clients, increase demand for your offering, and generate more revenue for your business.
Whether you need a hand with website copy, landing pages, product descriptions, blog posts, emails, and more, I'm just a call away from blending words that win the hearts of your target audience.
TOP PROJECTS
About Me
I'm Jaffor, a creative copywriter and UX writer born and raised in London, with 3 years of experience working for a healthtech startup, therapy and wellness centres, a mental health non-profit, and public health initiatives.
I've worked in PR and communications for non-profits involved in social impact (We Make Change) and interfaith work (The Inter Faith Network). I've also contributed to charities involved in mental health, youth development, and advocacy.
I'm a creative thinker who conveys brand stories and messages in an empathetic and emotive voice. I enjoy simplifying complex ideas into words that make sense. I'm also well-versed in content strategy, keyword research, SEO optimisation, and AI tools.
I'm passionate about health and nutrition, digital healthcare, mental health, self-improvement, and charitable work.
In my spare time, I love reading about mental health, psychology, behavioural science, and personal growth. I'm also interested in herbalism, holistic wellness, and life coaching.
I love to write about health and wellness, mental health, and self-improvement. I like to learn topics inside out before I put pen to paper.
I'll help you develop compelling content ideas that attract over 1K website visits and rank within the top 5 positions on page 1 of Google.
I'll also help increase your website traffic and boost your engagement and conversions through persuasive and engaging copy.
How copywriting can help you
You value creative and strategic input and want a human touch over mediocre and generic copy that AI tools generate.
Develop a unique brand voice and tone to help set you apart from your competitors.
Turn complex messaging that is difficult to explain into words that resonate with your target audience.
A lack of consistency in messaging leads to confusion, lower trust and brand recognition. It’s key that your tone, style, and messaging align with your brand’s values.
SEO optimisation can help you rank higher on search engines so that you can sell more products and attract more clients.
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"We were receiving fewer enquiries and bookings for our services. Jaffor helped restructure our website and simplify our content while staying true to our tone and style of messaging. His creative input and way with words helped bring our brand story to life. I applaud his enthusiasm and curiosity to get at the heart of our brand and how our services transform people’s lives."
― Tamara S., Founder of Heal Oxford Wellbeing
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"We needed to improve our website conversion rate through engaging copy and tone, aligned to our target audiences. Jaffor proactively researched keywords and implemented them strategically to improve our website's search engine rankings. His attention to detail and dedication to producing quality content were truly commendable. He was always receptive to feedback and open to suggestions. Jaffor is undoubtedly a valuable asset to any team."
― Fareed Baloch, Founder & CEO of Mindsum
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"Jaffor nailed our brand personality, tone of voice, and messaging style for our website copy. He likes to understand topics comprehensively and follows up on deliverables. He also produced an insightful piece on diabetes and digital healthcare. It helps to work with a writer who's well-versed in research and can demystify complex healthcare information. I'd definitely work with him again on future projects."
― Akeel Hussain, Founder of Healthy For You
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"Jaffor helped make our website copy compelling and empathetic while ensuring consistency with our tone of voice. He made our brand personality shine through while crafting persuasive content that resonates with our target audience. He also delivered relatable and useful blog content that required little to no edits to help us inform and pique the interest of potential clients."
― Natalie Corbett, Managing Director of The Henry Centre
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"Jaffor provided compelling content ideas and worked under our editorial guidelines to match our tone and style. His posts have driven more traffic and engagement and ranked high in search."
― Andrea Blundell, Editor-in-Chief at Harley Therapy
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"I worked with Jaffor on my website copy. He delivered compelling copy in a tone of voice that suited my brand personality and connected with my target audience. He breaks down complex ideas and translates them into simple messages. I would recommend Jaffor to anyone looking for a talented copywriter."
— Aman Mohammad, Senior Product Designer at Thrive Tribe
Frequently asked questions
How do I know if your price is reasonable?
Think of a copywriter’s fee as an investment rather than a cost. Because copy is all about adding value to your business and generating returns. You should think of the value you’re getting over the price, especially because sales copy drives performance and revenue that can far exceed the amount you invested.
It’s challenging to find someone who delivers high-quality content that matches my brand’s voice.
Copywriters are capable of adapting their writing style to match each brand’s voice. Depending on the client, they might be tasked with creating their brand voice for them, working from their brand voice guidelines, or using existing communications to enact their voice.
I produce high-quality content that’s on-brand, thoroughly researched, and results-driven, with a creative and strategic process behind it.
I’m worried about the reliability and availability of a freelance copywriter.
I only take on a limited number of projects at a time, so I can be fully committed to your project and deliver high-quality work when you expect it. If life gets in the way, I’ll be open and transparent and not leave you hanging.
I’ll be sharing sensitive business information and I’m concerned about the misuse of private information.
I respect the sensitivity and confidentiality of all client information and will adhere to any confidentiality agreements I’ve signed. I’ll also seek your permission to include the project in my portfolio and to share any results I’ve achieved for you.
It’s difficult to predict and manage expenses, especially if revisions or additional work are needed.
I’ll provide an upfront quote for the project that takes into consideration all work involved and includes two rounds of revisions to get the copy to your satisfaction. As long as the project meets the brief and is exactly as we discussed, that’s the only price you’ll pay.
The upfront quote doesn’t include additional work as a result of changes or additions to the original brief and requests to revise the copy following submission of the final draft.
I need you to guarantee a conversion rate or ROI before we start.
Freelance copywriters can’t guarantee a conversion rate or ROI as they could miscalculate and overpromise on results that haven’t come to fruition. We might be able to disclose what we’ve achieved for other clients if they’ve agreed to share that data with us.
Every project is different and some factors affect performance, including:
Brand perception
Branding and messaging
Quality of your products/services
Reviews and experiences of customers/clients
Website design and functionality
Services
Website Copy
Mesmerising web copy that showcases your brand’s personality and what you stand for, differentiates you from the competition and helps convince and convert prospects.
Blog Posts
Build brand awareness, generate traffic to your site, and educate and nurture your leads by providing relevant and valuable content about your products or services.
Email Copy
Magnetic emails that offer true value, drive subscribers towards action and build relationships with people interested in your products or services.
Social Media Copy
Social media captions that engage, inform, or persuade your audience to complete a desired action while staying true to your brand voice.
Process
1 – INITIAL CONVERSATION
To get a brief project overview and learn more about your brand. I’ll ask for branding guidelines if you have them.
2 – COMPLETED DISCOVERY SHEET
A copywriting brief that elicits your goals, brand, customers, and the copy you need. I'll ask you to fill this out and will provide support where necessary.
3 – OWN RESEARCH
I’ll find out what’s being said about your product or service and the company in general. I’ll scrutinize online reviews and scour social media comments.
4 – CREATE AND REVIEW
I’ll piece together copy that's on-brand and delivers on the promise. I offer two rounds of revision so that your copy is moulded to your satisfaction.
