Creative Copywriter & UX Writer
I help you craft persuasive, creative and emotive copy in your brand voice to drive more engagement, leads and conversions. Boost demand for your products and services and generate more revenue.
About Me
I Love to Dive Deep into Topics
I'm Jaffor, a creative copywriter and UX writer born and raised in London, passionate about health and wellness, digital healthcare, edtech, and social change.
I'm a creative thinker who conveys brand stories and messages in an empathetic and emotive voice. I enjoy translating complex ideas into relatable and digestible copy. I'm also well-versed in keyword research and SEO optimisation.
I have 3 years of experience working for a healthtech startup, therapy centres, and a mental health social enterprise. I've also worked in PR and communications for non-profits like We Make Change and The Inter Faith Network.
I've been trained by The Creative Copywriter and learnt SEO content writing and UX writing from Smart Blogger and the UX Writing Hub respectively.
I've also completed a social media marketing course by the Digital Marketing Institute on Coursera.
I’ve written blog articles about mental health, self-care, and digital healthcare for therapy centres and a healthtech startup, i.e. Harley Therapy, The Henry Centre (ghostwritten), and Healthy For You.
My pieces for Harley Therapy generated over 1K website visits and achieved a page 1 2nd and 5th place ranking on Google.
I worked on website copy for Mindsum, The Henry Centre, and Healthy For You achieving a significant increase in website traffic with a conversion rate close to 5%.
Why Me?
Reliable - I hate to disappoint so I put my best foot forward to meet deadlines and attend all meetings.
Conscientious - Being a perfectionist, I’m obsessed with serving you copy that’s as seasoned and delightful as it can be.
Organised - I’m eagle-eyed so I won’t miss the critical details that matter and will put my detective hat on to dig out all the information I need to craft copy that dazzles.
Creative - Harnessing the power of stylistic and storytelling techniques, I’ll morph mediocre copy into copy that evokes imagery and emotion to captivate your readers.
Services
Website Copy
Mesmerising web copy that showcases your brand’s personality and what you stand for, differentiates you from the competition and helps convince and convert prospects.
Landing Pages
Persuasive sales copy that nudges a prospect to purchase, enquire about your products or services, or request a lead magnet in exchange for their contact details.
Product Descriptions
Add new products or services to your website with unique descriptions worth reading, to help you win more customers and clients, and convert leads into sales.
Email Copy
Magnetic emails that offer true value, drive subscribers towards action and build relationships with people interested in your products or services.
Blog Posts
Build brand awareness, generate traffic to your site, and educate and nurture your leads by providing relevant and valuable content about your products or services.
UX Copy
Clear, concise and helpful copy that makes your website and app easier to use and understand, so that users can navigate your product and complete their desired tasks.
Social Media Copy
Social media captions that engage, inform, or persuade your audience to complete a desired action while staying true to your brand voice.
SEO Optimisation
Keyword research and placement to help you rank high on search engines and increase website traffic and activity.
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"Jaffor was insightful in helping to establish our brand personality, tone of voice, and messaging style for our website copy. He considered our business goals and likes to gain a comprehensive understanding of topics. He also worked on a long-form blog post about diabetes and digital healthcare. I commend his meticulous approach to research and his ability to simplify complex ideas. I'd definitely work with him again on future projects."
― Akeel Hussain, Founder of Healthy For You
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"We needed to improve our website conversion rate through engaging copy and tone, aligned to our target audiences. Jaffor proactively researched keywords and implemented them strategically to improve our website's search engine rankings. His attention to detail and dedication to producing quality content were truly commendable. He was always receptive to feedback and open to suggestions. Jaffor is undoubtedly a valuable asset to any team."
― Fareed Baloch, Founder & CEO of Mindsum
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"Jaffor helped make our website copy more persuasive, compelling, and empathetic while ensuring consistency with our tone of voice. He made our brand personality shine through while turning complex language into words that make sense. He also delivered useful and insightful blog content that required little to no edits to help us inform and pique the interest of potential clients."
― Natalie Corbett, Managing Director of The Henry Centre
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"I worked with Jaffor on my website copy. He delivered compelling copy in a tone of voice that suited my brand personality and connected with my target audience. He breaks down complex ideas and translates them into simple messages. I would recommend Jaffor to anyone looking for a talented copywriter."
— Aman Mohammad, Senior Product Designer at Thrive Tribe
Natalie Corbett
Managing Director at The Henry Centre
Andrea Blundell
Editor-in-Chief at Harley Therapy
Fareed Baloch
Founder & CEO of Mindsum
Aman Mohammad
Lead Product Designer at Thrive Tribe
Process
1 – INITIAL CONVERSATION
To get a brief project overview and learn more about your brand. I’ll ask for branding guidelines if you have them.
2 – COMPLETED DISCOVERY SHEET
A copywriting brief that elicits your goals, brand, customers, and the copy you need. I'll ask you to fill this out and will provide support where necessary.
3 – OWN RESEARCH
I’ll find out what’s being said about your product or service and the company in general. I’ll scrutinize online reviews and scour social media comments.
4 – CREATE AND REVIEW
I’ll piece together copy that's on-brand and delivers on the promise. I offer two rounds of revision so that your copy is moulded to your satisfaction.
