About Me
I Love to Dive Deep into Topics
I'm Jaffor, a creative copywriter and UX writer born and raised in London, passionate about health and wellness, digital healthcare, edtech, and social change.
I'm a creative thinker who conveys brand stories and messages in an empathetic and emotive voice. I enjoy translating complex ideas into relatable and digestible copy. I'm also well-versed in keyword research and SEO optimisation.
I have 2 years of experience working for a healthtech startup, therapy centres, and a mental health social enterprise. I've also worked in PR and communications for non-profits like We Make Change and The Inter Faith Network.
I've been trained by The Creative Copywriter and learnt SEO content writing and UX writing from Smart Blogger and the UX Writing Hub respectively.
I’ve written blog articles about mental disorders, self-care, and digital healthcare for therapy centres and a healthtech startup, i.e. Harley Therapy, The Henry Centre, and Healthy For You.
Pieces for Harley Therapy generated over 1K website visits and achieved a page 1 2nd and 5th place ranking on Google.
I've revised website copy for a mental health social enterprise (Mindsum) which achieved a 320% increase in website visitors (to 1,050) with a conversion rate of 4.76% (50 therapy session bookings).
Why Me?
Reliable - I hate to disappoint so I put my best foot forward to meet deadlines and attend all meetings.
Conscientious - Being a perfectionist, I’m obsessed with serving you copy that’s as seasoned and delightful as it can be.
Organised - I’m eagle-eyed so I won’t miss the critical details that matter and will put my detective hat on to dig out all the information I need to craft copy that dazzles.
Creative - Harnessing the power of stylistic and storytelling techniques, I’ll morph mediocre copy into copy that evokes imagery and emotion to captivate your readers.
Process
1 – INITIAL CONVERSATION
To get a brief project overview and learn more about your brand. I’ll ask for branding guidelines if you have them.
2 – COMPLETED DISCOVERY SHEET
A copywriting brief that elicits your goals, brand, customers, and the copy you need. I'll ask you to fill this out.
3 – OWN RESEARCH
I’ll find out what’s being said about your product or service and the company in general. I’ll scrutinize online reviews and scour social media comments.
4 – CREATE AND REVIEW
I’ll piece together copy that's on-brand and delivers on the promise. I offer two rounds of revision so that your copy is moulded to your satisfaction.