About Me
I Love to Dive Deep into Topics
I’m a freelance creative copywriter and UX writer who’s previously worked in health and wellness and the charity sector.
I write creative, concise and helpful copy that brings your brand’s story to life, voices its message and steers bewildered users in the right direction within digital products. The kind of copy that’ll help you raise brand awareness, capture and nurture leads, and sell more products and services.
Words come naturally to me and I visualise images while conceptualising copy that’s enticing, vivid and crystal clear. I'll also investigate how my words are influencing people within your websites and apps.
I’ve been trained in copywriting by The Creative Copywriter, a leading copywriting and content strategy agency who've worked on brands such as Tik Tok, Adidas and Hyundai. I learnt the art and science of copywriting, including conversion copywriting, SEO optimisation, storytelling, sales psychology, and more.
I’ve written blog articles about digital healthcare, self-care and mental health for therapy centres and a healthtech startup in the UK, including Harley Therapy, The Henry Centre, and Healthy For You.
I've worked on a website copy project for a senior product designer, Aman Mohammad, to promote his brand and services for freelance work.
I have the UX Writing Hub to thank for equipping me with the know-how to write microcopy that prevents users from running off track.
Why Me?
Reliable - I hate to disappoint so I put my best foot forward to meet deadlines and attend all meetings.
Conscientious - Being a perfectionist, I’m obsessed with serving you copy that’s as seasoned and delightful as it can be.
Organised - I’m eagle-eyed so I won’t miss the critical details that matter and will put my detective hat on to dig out all the information I need to craft copy that dazzles.
Creative - Harnessing the power of stylistic and storytelling techniques, I’ll morph mediocre copy into copy that evokes imagery and emotion to captivate your readers.
Process
1 – INITIAL CONVERSATION
To get a brief project overview and learn more about your brand. I’ll ask for branding guidelines if you have them. I’ll ping over a proposal for approval and then a contract to get the thumbs up before I start the planning phase.
2 – COMPLETED DISCOVERY SHEET
A copywriting brief that clearly divulges your goals, brand, customers, and the copy you need. I’ll ask you to fill this out to help me obtain all the information I need to fulfil the project. And depending on your responses, I may need to set up a call to discuss anything that needs clarifying.
3 – OWN RESEARCH
I’ll find out what’s being said about your product or service and the company in general. I’ll scrutinize online reviews and scour social media comments to digest the positives and negatives.
4 – CREATE AND REVIEW
I’ll get stuck in to piece together copy that's on-brand and delivers on the promise. I'll request that you review it and provide feedback for any changes to be made. I offer two rounds of revision so that your copy is moulded to your satisfaction.