Testimonials
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"We were receiving fewer enquiries and bookings for our services. Jaffor helped restructure our website and simplify our content while staying true to our tone and style of messaging. His creative input and way with words helped bring our brand story to life. I applaud his enthusiasm and curiosity to get at the heart of our brand and how our services transform people’s lives."
― Tamara S., Founder of Heal Oxford Wellbeing
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"We needed to improve our website conversion rate through engaging copy and tone, aligned to our target audiences. Jaffor proactively researched keywords and implemented them strategically to improve our website's search engine rankings. His attention to detail and dedication to producing quality content were truly commendable. He was always receptive to feedback and open to suggestions. Jaffor is undoubtedly a valuable asset to any team."
― Fareed Baloch, Founder & CEO of Mindsum
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"Jaffor nailed our brand personality, tone of voice, and messaging style for our website copy. He likes to understand topics comprehensively and follows up on deliverables. He also produced an insightful piece on diabetes and digital healthcare. It helps to work with a writer who's well-versed in research and can demystify complex healthcare information. I'd definitely work with him again on future projects."
― Akeel Hussain, Founder of Healthy For You
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"Jaffor helped make our website copy compelling and empathetic while ensuring consistency with our tone of voice. He made our brand personality shine through while crafting persuasive content that resonates with our target audience. He also delivered relatable and useful blog content that required little to no edits to help us inform and pique the interest of potential clients."
― Natalie Corbett, Managing Director of The Henry Centre
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"Jaffor provided compelling content ideas and worked under our editorial guidelines to match our tone and style. His posts have driven more traffic and engagement and ranked high in search."
― Andrea Blundell, Editor-in-Chief at Harley Therapy
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"I worked with Jaffor on my website copy. He delivered compelling copy in a tone of voice that suited my brand personality and connected with my target audience. He breaks down complex ideas and translates them into simple messages. I would recommend Jaffor to anyone looking for a talented copywriter."
— Aman Mohammad, Senior Product Designer at Thrive Tribe
Andrea Blundell
Editor-in-Chief at Harley Therapy
Natalie Corbett
Managing Director of The Henry Centre
Fareed Baloch
Founder & CEO of Mindsum
Akeel Hussain
Founder of Healthy For You
Frequently Asked Questions
How do I know if your price is reasonable?
Think of a copywriter’s fee as an investment rather than a cost. Because copy is all about adding value to your business and generating returns. You should think of the value you’re getting over the price, especially because sales copy drives performance and revenue that can far exceed the amount you invested.
It’s challenging to find someone who delivers high-quality content that matches my brand’s voice.
Copywriters are capable of adapting their writing style to match each brand’s voice. Depending on the client, they might be tasked with creating their brand voice for them, working from their brand voice guidelines, or using existing communications to enact their voice.
I produce high-quality content that’s on-brand, thoroughly researched, and results-driven, with a creative and strategic process behind it.
I’m worried about the reliability and availability of a freelance copywriter.
I only take on a limited number of projects at a time, so I can be fully committed to your project and deliver high-quality work when you expect it. If life gets in the way, I’ll be open and transparent and not leave you hanging.
I’ll be sharing sensitive business information and I’m concerned about the misuse of private information.
I respect the sensitivity and confidentiality of all client information and will adhere to any confidentiality agreements I’ve signed. I’ll also seek your permission to include the project in my portfolio and to share any results I’ve achieved for you.
It’s difficult to predict and manage expenses, especially if revisions or additional work are needed.
I’ll provide an upfront quote for the project that takes into consideration all work involved and includes two rounds of revisions to get the copy to your satisfaction. As long as the project meets the brief and is exactly as we discussed, that’s the only price you’ll pay.
The upfront quote doesn’t include additional work as a result of changes or additions to the original brief and requests to revise the copy following submission of the final draft.
I need you to guarantee a conversion rate or ROI before we start.
Freelance copywriters can’t guarantee a conversion rate or ROI as they could miscalculate and overpromise on results that haven’t come to fruition. We might be able to disclose what we’ve achieved for other clients if they’ve agreed to share that data with us.
Every project is different and some factors affect performance, including:
Brand perception
Branding and messaging
Quality of your products/services
Reviews and experiences of customers/clients
Website design and functionality