I've been writing, editing, and providing helpful counsel on communications and change planning for almost three decades. I'm a passionate advocate for the power of words, for effective writing, storytelling coupled with strategic communications/change management planning.
A favorite question is, "What's the problem you're trying to solve?"
A favorite phrase is, "Just because you can doesn't mean you should." Far too many communications tactics are planned and executed "because we can." There's a better, more effective way.