The Capital Grille was looking to better target its key audience: the wine connoisseur.
To do so, we launched the Old World/New World email campaign polling guests on their overall favorite selection.
Based on the results of the poll, guests were then served customized content pertaining to their preferences.
This campaign was used to help inform future promotional efforts such as the annual "The Generous Pour" event and other campaigns.
The Capital Grille is far from being a sports bar. However, certain sports lend themselves to the TCG atmosphere. Golf is one of them. I made the connection between the "Tradition Unlike Any Other" and the tradition of TCG's legendary Stoli Doli cocktail for a fun, well-received email campaign. As a golf fan myself, this email was one of my favorites to pitch and develop.
TCG has a special audience called Wine Locker Members. This elite group of guests is distinguished by having their own wine locker in one (or many) TCG locations. They are TCG's super guests and their opinion is coveted.