Wolters Kluwer Lippincott is a mouthful, yes. It is also an amazing organization responsible for publishing loads of medical school and nursing school texts. (They do way more than that, but we'll stick to this for today.)
They happen to own a cool little app called Firecracker, which helps med students learn more, faster. We want our future doctors to know as much as possible, and we want it to be a good experience while they're at it. This brand refresh included an in-depth brand archetype analysis and revamped landing pages, digital ads, emails, and social posts.
Med school is a total grind. I don't know personally, but I can imagine based on what I learned during this brand refresh. See below for some highlights.