Hello, I’m Lisa Dunn.

Creative copywriter & independent journalist.

Copywriter, content developer, woman about town.

Branding strategy, site and social copy, emails, product descriptions, catchy taglines, inappropriate jokes on Slack—I do it all. My specialities are in B2B SaaS, travel and hospitality, health and wellness, and equity-focused culture disruptors.

Get a taste of what I can do below, then reach out today to discuss your project.

Featured Work

Piano vs. Google - Decision-Making Guide

Deep into the funnel, your leads have decisions to make. Make it easy for them with a well-designed, easily digestible guide.

Pennovation — Print Collateral

Printed collateral is one of the strongest marketing tools in your arsenal. Shape your story, connect with leads.

KSS Architects — Case Study

How do you decarbonize your construction projects? Here are three examples from the KSS portfolio.

Uncle Herb's Fine Alaskan Cannabis — Brand Overhaul

A total overhaul of the site architecture, copy, and brand position of one of Alaska's most beloved dispensaries.

On the Power of Social Media to Make (or Break) a Youth Audience — Marketing Blog

Gen Z and Gen Alpha are sharp, so don't try to trick them while interloping on their native digital grounds.

NAIOP Magazine — Print Ad Copy

Belmont Park Retail Village is a first-of-its-kind sustainable retail experience. Let me sell it in 5 words.

Illuminated Extractors — Brand Overhaul

Branding and copy overhaul to strengthen the client's value prop and develop their image as cutting edge and young.

Server-side tagging 101 — B2B SaaS Blog

The best tech-heavy blogging is surprisingly easy to understand.

Pet Dental Health Month — Video

Kibble doesn't clean teeth. The day-glo orange visual, a concept I developed, tells the story.

The Chow Chow Care Guide — Consumer Blog

Not all blogs are created equal. The best blogs are well-researched, informative, and push the reader down the funnel.

Fresh Food for Chow Chows — Landing Page

You built trust with your reader using the chow chow guide. Now capitalize on that with a conversion-focused landing page.

Sunair Co. — Brand Overhaul

How do you take a subject as dry as industrial pumps and make it interesting? Focus on the clients they serve.

5 KPIs to Measure IFM — Cheat Sheet

Your content doesn't have to die a slow death once it's been published. Give it new life while exploring new formats.

A Look Inside the Buyer's Journey — Marketing Blog

Early-funnel brand recognition and trust-building are key ingredients to winning prospects. Here's how it works.

Hello, I'm Lisa Dunn — Résumé

A quick and dirty guide to your new copywriter, content developer, and brand strategist.