Content and site architecture audits
Content strategy, development, and implementation
Features, profiles, blogs, advertorials, B2B & B2C site & social copy, email, paid media, etc.
Publications include: GQ, We Got This Covered, Broadly, Travel Portland, Willamette Week, and more
Achievements: Developed romantic-yet-practical, SEO-driven site copy for Beauté Plans by A+C, a Long Island- and Queens-based bridal and special events hair and makeup business, and took them from unranked to first-page results for "Long Island hair and makeup wedding," "best wedding hair and makeup Long Island," and "bridal hair Long Island."
Developed and codified Piano’s brand voice & style guide
Edited all external communications for clarity and brand ToV
Developed a streamlined in-house content request process to refocus on iterative, proactive content development
Managed relations between design, field marketing, product marketing, and content teams
Wrote, edited, and published emails, blogs, ebooks, sponsored content, bylined articles for members of the C-Suite, site & social copy, landing pages, paid search ads, and more
Developed highly segmented email campaigns for product launches, events, webinars, and more utilizing branch logic and A/B testing to maximize reach and effectiveness
Achievements: Successfully developed pivot messaging to announce Piano Academy Live: North America's switch from in-person to virtual event and increased registration 10x with three-email announcement and reminder cadence.
Content strategy & development for the Digest, TFD’s consumer-facing publication
Researched, wrote, edited, and published blogs, site & social copy, emails, and landing pages
Developed multichannel campaigns based on editorial content
Ideated and contributed to social campaigns and activations
Achievements: Wrote four of the 10 highest-performing Instagram posts in company history as of March 2022.
Regularly increased social engagement by upwards of 10x by identifying and jumping on relevant social trends while maintaining the TFD voice. Standout example: identified a relevant TikTok trend (barking at your dog to see their reaction), pitched a ToV-aligned response, and worked with design to post it within 24 hours, resulting in a post that got more than 19x the engagement TFD's Instagram posts typically receive.
Came up with the concept for the Pet Dental Health Month mini-campaign video for Instagram; the video was so popular with followers, the Brand team reformatted and re-released it as a TV ad.
Content strategy & development for five B2B accounts
Content strategy for in-house marketing, including editorial, social, and paid media
Researched, wrote, edited, and published blogs, site & social copy, print collateral, etc.
Account management duties: client communication, developing workflows, tracking lead generation metrics, A/B testing, developing SEO-driven content plans, and training new ICDs
Achievements: Successfully used Facebook as a proving ground to test-run a ToV pivot for Inteletravel, a digital travel agency that wanted to transition from relatively stale B2B brand language to lighter B2B2C positioning. Emoji usage saw a 110 percent increase in engagement, and conversational copy saw a 678 percent increase in engagement.
Increased organic traffic to the American Warehouses website by 212 percent from February 2020 to February 2021 by implementing 2x per month blogging cadence + developing 2 downloadable content offers. Additionally went from unranked to #3 on Google for "public warehouse" and tripled monthly qualified lead generation.
Led political coverage, travel features, and commentary on cultural news
Developed content (video scripts, social copy, advertorials, in-app experiences) for brand partners such as Toyota, Mercedes-Benz, Coors Banquet, and Found in Miami
Edited articles for junior staff writers and freelancers
Achievements: Ground-up development of explainer and how-to content across the Life vertical.
Ground-up development of political content across the Life vertical.
Ahrefs, Airtable, AP Style, APA Style, Asana, Canva, Chicago Manual of Style, Copyediting, Google AdWords, Google Suite, HTML/CSS, Hubspot, Interviewing, Notion, Research, Salesforce (Pardot and Lightning), Seismic, SEO, SEMRush, Social Media, Spanish (conversational), Trello, Uberflip, Wordpress