FREELANCE | JAN. 2016 - PRESENT

  • Content and site architecture audits

  • Content strategy, development, and implementation

  • Features, profiles, blogs, advertorials, B2B & B2C site & social copy, email, paid media, etc. 

  • Publications include: GQ, We Got This Covered, The Mary Sue, Broadly, VICE, Travel Portland, Willamette Week, and more

Achievements: Developed romantic-yet-practical, SEO-driven site copy for Beauté Plans by A+C, a Long Island- and Queens-based bridal and special events hair and makeup business, and took them from unranked to first-page results for "Long Island hair and makeup wedding," "best wedding hair and makeup Long Island," and "bridal hair Long Island."

KSS ARCHITECTS | MAR. 2023 - FEB. 2024

  • Create and maintain content across the funnel, including project pages, case studies, boilerplate text, award submissions copy, ad copy, social copy, and blog posts

  • Provide copy- and developmental editing support for all written content to ensure on-brand internal and external communications

  • Develop and track social media KPIs

  • Create and maintain content calendar, pitch tracking, and speaking submission tracking sheets

  • Work with partners and creative team leaders to align firm strategies with content roadmapping and campaign development

  • Prepare submission abstracts for speaking opportunities

  • Coordinate and lead presentation development efforts, including organizing development schedule, interviewing stakeholders, creating slide decks, and acting as the point of contact for all speaking-related communications

  • Support proposal efforts as-needed

Achievements: Ideated, developed, and launched 40th anniversary campaign, a year-long, once-a-week social campaign to increase awareness and reach.

Grew LinkedIn audience by over 25 percent in a 9-month period from 4,501 to 5,912 followers.

Increased LinkedIn engagement 4x and Instagram engagement 5x from May 2023 to January 2024.

PIANO.IO | AUG. - DEC. 2022 (CONTRACT)

  • Developed and codified Piano’s brand voice & style guide

  • Edited all external communications for clarity and brand ToV

  • Developed a streamlined in-house content request process to refocus on iterative, proactive content development

  • Managed relations between design, field marketing, product marketing, and content teams

  • Wrote, edited, and published emails, blogs, ebooks, sponsored content, bylined articles for members of the C-Suite, site & social copy, landing pages, paid search ads, and more

  • Developed highly segmented email campaigns for product launches, events, webinars, and more utilizing branch logic and A/B testing to maximize reach and effectiveness

Achievements: Successfully developed pivot messaging to announce Piano Academy Live: North America's switch from in-person to virtual event and increased registration 10x with three-email announcement and reminder cadence.

THE FARMER'S DOG | MAY 2021 - MAR. 2022

  • Content strategy & development for the Digest, TFD’s consumer-facing publication

  • Researched, wrote, edited, and published blogs, site & social copy, emails,  and landing pages

  • Developed multichannel campaigns based on editorial content

  • Ideated and contributed to social campaigns and activations

Achievements: Wrote four of the 10 highest-performing Instagram posts in company history as of March 2022.

Regularly increased social engagement by upwards of 10x by identifying and jumping on relevant social trends while maintaining the TFD voice. Standout example: identified a relevant TikTok trend (barking at your dog to see their reaction), pitched a ToV-aligned response, and worked with design to post it within 24 hours, resulting in a post that got more than 19x the engagement TFD's Instagram posts typically receive.

Came up with the concept for the Pet Dental Health Month mini-campaign video for Instagram; the video was so popular with followers, the Brand team reformatted and re-released it as a TV ad.

MOREY CREATIVE STUDIOS | JAN. 2020 - MAY 2021

  • Content strategy & development for five B2B accounts

  • Content strategy for in-house marketing, including editorial, social, and paid media

  • Researched, wrote, edited, and published blogs, site & social copy, print collateral, etc.

  • Account management duties: client communication, developing workflows, tracking lead generation metrics, A/B testing, developing SEO-driven content plans, and training new ICDs

Achievements: Successfully used Facebook as a proving ground to test-run a ToV pivot for Inteletravel, a digital travel agency that wanted to transition from relatively stale B2B branding to lighter B2B2C positioning. Implemented findings with new consumer-focused content strategy, resulting in 200 percent growth of first-page keyword rankings and 374 percent increase in qualified leads.

Increased organic traffic to the American Warehouses website by 212 percent from February 2020 to February 2021 by implementing 2x per month blogging cadence + developing 2 downloadable content offers. Additionally went from unranked to #3 on Google for "public warehouse" and tripled monthly qualified lead generation.

UPROXX | AUG. 2017 - DEC. 2019

  • Led political coverage, travel features, and commentary on cultural news

  • Developed content (video scripts, social copy, advertorials, in-app experiences) for brand partners such as Toyota, Mercedes-Benz, Coors Banquet, and Found in Miami

  • Edited articles for junior staff writers and freelancers

Achievements: Ground-up development of explainer and how-to content across the Life vertical.

Ground-up development of political content across the Life vertical.

SOFTWARE & SKILLS

Ahrefs, Airtable, AP Style, APA Style, Asana, Canva, Chicago Manual of Style, Copyediting, Google AdWords, Google Suite, HTML/CSS, Hubspot, Interviewing, Notion, Research, Salesforce (Pardot and Lightning), Seismic, SEO, SEMRush, Social Media, Spanish (conversational), Trello, Uberflip, Wordpress