— Karina Hoshikawa, Refinery29
I knew that the ideal name for this product would combine a reference to Bearaby's weighted blankets ("the Nappers") and a reference to the product's functionality as a sweater. So I started with a hand-written list: nap-related terms on one side, sweater-related terms on the other. I circled and highlighted, mixing and matching sounds and reading aloud to see what sounded best. Eventually, I came up with a shortlist of one-of-a-kind name ideas, which I presented to the rest of our creative team for review. The Napigan was the clear frontrunner!