“
World, meet the Napigan: The cleverly-named sweater actually launched over the holidays, but sold out so fast you likely didn’t even get a chance to hear about it.
— Karina Hoshikawa, Refinery29
01 — Project details
Bearaby is known for its iconic weighted blankets and playful product names, so naming the company's first wearable weighted blanket was an exciting opportunity to get creative and build a new extension of the brand.
01 — Project details
Putting pen to paper is my favorite way to stumble upon fresh ideas!
I knew that the ideal name for this product would combine a reference to Bearaby's weighted blankets ("the Nappers") and a reference to the product's functionality as a sweater. So I started with a hand-written list: nap-related terms on one side, sweater-related terms on the other. I circled and highlighted, mixing and matching sounds and reading aloud to see what sounded best. Eventually, I came up with a shortlist of one-of-a-kind name ideas, which I presented to the rest of our creative team for review. The Napigan was the clear frontrunner!