Mary Collins

Brand Manager

Bearaby

2023 — Present

Responsibilities:

• Developing creative brand strategy and campaign concepts that guide design, marketing, PR, and CX teams

• Writing clear, clever, persuasive copy across all brand touchpoints and safeguarding brand tone of voice

• Managing social media content and community engagement across all platforms, with a combined follower count of 140k

Copywriter

Bearaby

2022 —2023

Responsibilities:

• Writing copy and SEO web content across all brand touchpoints, from social media to print

• Collaborating with SEO team to write and research SEO blog content, contributing to a 202% increase in total clicks during my tenure

• Responding to customer queries and refining CX communication guidelines as a supplementary CX agent

Lead Editor

Airport Road Literary Magazine

2020 —2021

Responsibilities:

• Leading editorial board to produce a high-quality literary and arts publication, featuring written and visual work from students across the NYU global network.

Writing Tutor

New York University Abu Dhabi

2020 —2022

Responsibilities:

• Coaching peers in one-on-one tutoring sessions, training them to create their best work as authors, editors, and critical thinkers

• Engaging with weekly pedagogical training to develop holistic editing and interpersonal communication skills

Songwriter & Music Director

Exit 11 Performing Arts Company

2020

Responsibilities:

• Composing, directing, and recording music for a ninety-minute radio adaptation of Euripedes' The Bacchae

• Leading a team of performers remotely and in-person