I’m passionate about writing things that help people!
Born and raised in Ann Arbor, MI, I moved to Abu Dhabi in 2018 to pursue a BA in Literature and Creative Writing at New York University Abu Dhabi. Since graduating in 2022, I've relocated to Brooklyn, NY and found my happy space in D2C creative marketing, combining compelling storytelling, clear communication, and customer advocacy to build brands and educate consumers.
Bearaby
2023 — Present
Responsibilities:
Developing creative brand strategy and campaign concepts that guide design, marketing, PR, and CX teams
Writing clear, clever, persuasive copy across all brand touchpoints and safeguarding brand tone of voice
Managing social media content and community engagement across all platforms, with a combined follower count of 140k
Bearaby
2022 —2023
Responsibilities:
Writing copy and SEO web content across all brand touchpoints, from social media to print
Collaborating with SEO team to write and research SEO blog content, contributing to a 202% increase in total clicks during my tenure
Responding to customer queries and refining CX communication guidelines as a supplementary CX agent
Airport Road Literary Magazine
2020 —2021
Responsibilities:
Leading editorial board to produce a high-quality literary and arts publication, featuring written and visual work from students across the NYU global network.
New York University Abu Dhabi
2020 —2022
Responsibilities:
Coaching peers in one-on-one tutoring sessions, training them to create their best work as authors, editors, and critical thinkers
Engaging with weekly pedagogical training to develop holistic editing and interpersonal communication skills
Exit 11 Performing Arts Company
2020
Responsibilities:
Composing, directing, and recording music for a ninety-minute radio adaptation of Euripedes' The Bacchae
Leading a team of performers remotely and in-person
New York University Abu Dhabi (BA) | 2018-2022 |
Digital Marketing : | Ad campaigns, |
Email marketing: | Email campaigns |
Media: | Video scripts, podcasts |
SEO Content: | Blogs, website copy |
Print: | Print ads, retail signage |
Editing: | Proofreading, literary editing |
Strategy: | Brand partnerships, events, and activations |
New York University Abu Dhabi (BA) | 2018-2022 |
Copywriting
Creative Strategy
SEO
Editing & Proofreading
Digital Marketing
Organic and Paid Social Media
Email Marketing
Microsoft Suite, G Suite, & Figma