Mary Collins

Copywriter

I’m passionate about writing things that help people!

Born and raised in Ann Arbor, MI, I moved to Abu Dhabi in 2018 to pursue a BA in Literature and Creative Writing at New York University Abu Dhabi. Since graduating in 2022, I've relocated to Brooklyn, NY and found my happy space in D2C creative marketing, combining compelling storytelling, clear communication, and customer advocacy to build brands and educate consumers.

Brand Manager

Bearaby

2023 — Present

Responsibilities:

  • Developing creative brand strategy and campaign concepts that guide design, marketing, PR, and CX teams

  • Writing clear, clever, persuasive copy across all brand touchpoints and safeguarding brand tone of voice

  • Managing social media content and community engagement across all platforms, with a combined follower count of 140k

Copywriter

Bearaby

2022 —2023

Responsibilities:

  • Writing copy and SEO web content across all brand touchpoints, from social media to print

  • Collaborating with SEO team to write and research SEO blog content, contributing to a 202% increase in total clicks during my tenure

  • Responding to customer queries and refining CX communication guidelines as a supplementary CX agent

Lead Editor

Airport Road Literary Magazine

2020 —2021

Responsibilities:

  • Leading editorial board to produce a high-quality literary and arts publication, featuring written and visual work from students across the NYU global network.

Writing Tutor

New York University Abu Dhabi

2020 —2022

Responsibilities:

  • Coaching peers in one-on-one tutoring sessions, training them to create their best work as authors, editors, and critical thinkers

  • Engaging with weekly pedagogical training to develop holistic editing and interpersonal communication skills

Songwriter & Music Director

Exit 11 Performing Arts Company

2020

Responsibilities:

Education

New York University Abu Dhabi (BA)
Literature and Creative Writing
University Honors Scholar
4.0 GPA

2018-2022

Project types

Digital Marketing :

Ad campaigns,
social media ads

Email marketing:

Email campaigns

Media:

Video scripts, podcasts

SEO Content:

Blogs, website copy

Print:

Print ads, retail signage

Editing:

Proofreading, literary editing

Strategy:

Brand partnerships, events, and activations

Education

New York University Abu Dhabi (BA)
Literature and Creative Writing
University Honors Scholar
4.0 GPA

2018-2022

Skills & Tools

  • Copywriting

  • Creative Strategy

  • SEO

  • Editing & Proofreading

  • Digital Marketing

  • Organic and Paid Social Media

  • Email Marketing

  • Microsoft Suite, G Suite, & Figma

Interested in working together?