Story-driven strategy.
Customer-centric content.
Creative copy that converts.

Emails by Mary

Email Copywriting

Digital Ads

Visual Copy, Captions

Bearaby x Shake Shack Collab

Creative Strategy, Campaign Copy

Warmables Product Launch

Product & Website Copy

Jumbo Benji April Fools Campaign

Creative Strategy, Campaign Copy

Napigan Product Naming

Product & Website Copy

SEO Blog Content

SEO Health and Wellness Content

01 — Introduction

I write fiction, poetry, songs, plays — 
and copy!

My multidisciplinary artistic practice, DTC copywriting background, and international work experience inform my ability craft thoughtful, outside-the-box copy for any audience.

02 — Experience

From snappy headlines to complex campaigns, my copy has a proven track record of increasing conversions, winning awards, and generating press attention.

Work experience

Bearaby (2022—present)

Copywriter & Brand Manager

NYU Abu Dhabi (2020—2022)

Writing Tutor

Airport Road (2020—2021)

Lead Editor

Education

New York University Abu Dhabi (BA)
Literature and Creative Writing
University Honors Scholar
4.0 GPA

2018-2022

Skills & Tools

  • Copywriting

  • Creative Strategy

  • SEO

  • Editing & Proofreading

  • Digital Marketing

  • Organic and Paid Social Media

  • Email Marketing

  • Microsoft Suite, G Suite, & Figma

Project types

Digital Marketing :

Ad campaigns, social media ads

Email marketing:

Email campaigns

Media:

Video scripts, podcasts

SEO Content:

Blogs, website copy

Print:

Print ads, retail signage

Editing:

Proofreading, literary editing

Strategy:

Brand partnerships, events, and activations

Awards & Press

  • One Show Shortlist 2023

  • Ad Forum PHNX Bronze Award 2023

  • Emirates LitFest Writing Prize 2023

  • On.DXB 1st Place - Music 2019