I apply ethical storytelling thinking to brands and organisations doing work that matters.

I work with purpose-led organisations at the intersection of travel, sustainability, and behaviour change, applying ethical storytelling to everything from editorial strategy to audience-led campaigns.

Featured in Original Travel, LifePass, Jack's Flight Club, Islands.com, and more.

Worked alongside UK FCDO, Gates Foundation, Laterite, and more.

LET'S WORK TOGETHER

200%+ LinkedIn engagement growth

In 9 months for the Frontier Tech Hub

47% increase in organic traffic

In 6 months for Erna Low

68% uplift in click-through rate

In 6 months for Islands

4-year retained client relationship

With Original Travel

Testimonials

Nina is an amazing talent.

Nina is an amazing talent who brings immense wit and intelligence to all of her work.

She's a joy both to edit and to read.

— Clement Obropta, Features Editor at Islands

She quickly became an invaluable contributor.

Nina consistently followed our brief and house style, responded thoughtfully to feedback, and delivered high-quality work. Her positive, friendly attitude made the collaboration even smoother.

— Ella Mawson, Content Manager at Original Travel

Her copywriting is brilliant.

Nina has particularly strong skills in content creation and social media strategy and execution. Her copywriting is brilliant and brings excellence to projects where she is able to weave words, regardless of the complexity of the subject matter.

— Lil Patuck, Storytelling Manager at Brink

Must-see architecture in India

Travel article | India | Original Travel

The benefits of slow travel on the environment

Travel article | Climate | Gate26

Autumn in Iceland

Travel a | Iceland | Original Travel

A lifetime in Zurich

Travel guide | Switzerland | EcoTrek

Our Favourite Swedish Souvenirs

Travel article | Sweden | Original Travel