What tools do you use?

Among others, the tools I often use are:

What are your typical rates, and how do you structure projects?

My rates are based on the scope, complexity, and expected results of the work. For most projects, I use a flat project fee (preferred for predictability) or a day rate (suitable for strategy, consulting, or large-scale content calendar planning). I only use an hourly rate for minor editing tasks.

Following our initial consultation, I will provide a detailed quote based on your specific brief, goals, and required turnaround time/ contract.

Do you only work on travel content?

While my portfolio heavily features travel and tourism (my primary niche), my core skills are content strategy, SEO execution, and clear brand communication.

My broader portfolio demonstrates my proficiency in adapting complex topics (like sustainability/ CSR/ emerging tech) for specific audiences and commercial goals. I can apply my strategic approach to any industry requiring sophisticated content planning, creation, and execution.

What is your typical project process?

My process is structured and adaptable, ensuring we hit strategic goals whether it's a single article or an ongoing contract.

For one-off projects, the flow is simple: we start with a quick consultation to clarify the goals, I deliver a detailed outline for approval, write the first draft, include one round of revisions to ensure perfect alignment, and then deliver the final, ready-to-publish asset.

For long-term contracts, this process evolves into a continuous partnership: execution is faster and can include direct publishing, performance is continually monitored via GA4/ GSC, and we can hold regular strategy sessions to review metrics and pivot the content calendar based on new search trends or business needs.

Before any work begins, I audit any existing content to shape the direction of my work and plan how best to benefit

Do you only do content writing?

Nope! My background began in Art Direction and Video Production, so I also offer Video Editing services - for social media, websites, and any other moving image platform you might want.

If you're interested in this service, either as well as or instead of content writing, just drop me an email!