What tools do you use?

To ensure every project is data-led and professionally executed, I am proficient in:

Insights & SEO: SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).

Production & Design: Adobe Premiere Pro, CapCut, Canva, and various Digital & Print CMS platforms.

Project Management: Trello, Asana, Notion, Slack, and Microsoft Teams.

Growth & Marketing: Mailchimp and HubSpot.

What are your typical rates, and how do you structure projects?

Rates are tailored to the scope, complexity, and specific goals of the work.

Project Fees: Preferred for most projects (e.g. a feature article, a brand guidelines document, or a video edit) to provide price predictability.

Day Rates: Best suited for high-level strategy, ongoing consulting, or large-scale content calendar planning.

Hourly Rates: Reserved exclusively for minor editing tasks or ad-hoc updates.

Following our initial consultation, I will provide a bespoke quote based on your brief, timeline, and required deliverables.

Do you only work on travel content?

While my portfolio features extensive work in travel and tourism, my core skills are adaptable storytelling and SEO execution.

I specialise in translating complex topics - like sustainability, CSR, and emerging tech - into clear communications. I apply the same strategic rigour to any industry requiring sophisticated, human-centric content.

What is your typical project process?

My process ensures we hit strategic goals, whether it’s a single asset or a long-term contract.

Phase 1: Audit & Discovery: Before any work begins, I audit existing content to ensure my plan provides maximum benefit.

Phase 2: Strategy & Creation: For one-off projects, this involves a quick consultation followed by a detailed outline for approval. For long-term partners, this evolves into continuous performance monitoring (via GA4/GSC) and regular strategy sessions.

Phase 3: Refinement & Delivery: All work includes a dedicated round of revisions to ensure perfect alignment with your brand voice before the final, ready-to-publish assets are delivered.

Do you offer multi-channel packages (writing, photo & video)?

Absolutely. With a background in Art Direction and Video Production as well as Copy and Content Writing, I am uniquely positioned to handle full-service creative briefs.

Whether you need a written feature accompanied by professional photography or high-impact video content for social media, I can deliver a cohesive narrative across all platforms.