Building a Solid Go To Market Strategy

Launching successfully isn't just about a great product—it's about strategic planning, cross-team alignment, and leadership buy-in. A solid product strategy ensures market relevance, while cross-functional collaboration maximizes impact. Leadership buy-in provides the necessary resources and direction for a triumphant launch. It's the synergy of these elements that propel your product to success in a competitive landscape.

Creating Launch Inputs for XFN Teams

Once the resources are allotted, crafting the right creative brief sets the stage, guiding teams with precision. Messaging guardrails ensure a consistent voice, building a brand identity that resonates. Your unique value proposition and key differentiators are the spotlight, showcasing why your product stands out. Together, these elements form a powerful formula, ensuring your launch speaks the language of the market

Integrated Marketing & Sales Strategy

In the fast-paced landscape to drive product adoption, success hinges on a synchronized dance between Sales Team Enablement, Integrated Marketing, Demand Generation, and Content. Our salesforce is armed with the insights and tools needed to excel, while the Integrated Marketing Team crafts a compelling brand narrative. Demand Generation fuels anticipation, and carefully curated content provides the substance.

^{Product Marketing Certified Core PMMC}

Topics covered Product Research, Pricing, Personas, Positioning & Messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

^{Marketo Marketing Automation Certified}

Marketo is the world's largest marketing automation platform, a singular solution that combines the power of automation, content, lead development Account Based Marketing

^{Tradedesk Programmatic Advertising Certified}

Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional methods of digital advertising.

^{UC Davis Google SEO Fundamentals Certified}

SEO is crucial because it makes your website more visible and that means more traffic and more opportunities to convert prospects into customers.

" Sabari is an exceptional & passionate marketer. I worked directly with Sabari at MKS Instruments. She supported me as my Downstream product marketing partner for my product line & ran several successful marketing campaigns that helped generate significant revenue. She is proficient at understanding the product & identifying new market opportunities & envisioning strategic product positioning. She is extremely data-driven and uses creative ways to research & present data even when the data is extremely difficult to find. She is an excellent co-worker, a great team player who is always willing to help & go the extra mile to help deliver results. I really enjoyed working with Sabari & I would highly recommend her "

-Sharat Nadampalli

Product Marketing Director, AMAT, Ex-MKS, SF Bay Area

" I had a chance to work closely with her on one of my projects, specifically to get feedback on some of the landing pages and user onboarding flows. I was very impressed to see Sabari apply a very methodical approach to evaluate the existing designs and then provide suggestions and feedback taking into consideration not only the design elements and the language used but also the psychological motivations certain design placements can have on a user. She provided detailed design guidance along with sharing various examples that focused on intended outcomes and helped us create a proper customer journey strategy. Her feedback and suggestions helped us immensely remove friction points in our user acquisition and onboarding flows. My team and I, have been extremely impressed by her expertise and professionalism "

-Bhushan Lengade

-Tech Founder, Fintech Stealth Startup, SF, CA

" Having worked in tech for a long time, I like to rely on data. Sabari approaches marketing from that perspective: she has a strategic framework that you follow together and gather data from. That helps in not getting lost in the vast sea of marketing tactics out there. As a startup founder, I have a million things on my mind, and seeing the big picture, the end goal, as well as the steps to get to the goal always brings clarity, and I can use them as anchor points to see where we are in the journey, how far we have come, and how much more there is to go. The strategic templates Sabari gave me took the guesswork out of how to gather and structure the data we would be working with, and helped guide me to better evaluate exactly what to collect and what not to. Her templates also help as those anchor points to orient me"

-Gabriella Laszlo

-Founder, Kloudgem, Ex-Google, SF Bay Area