Explore my Medium for insights into my day-to-day discoveries at work.

Failing to plan is planning to Fail. Eliminate the idea of scouring countless business strategy advice.

Identifying and prioritizing the right target audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.

Product Marketers/Marketers or Business Owners should understand that achieving a   Business Goal is the key purpose behind putting a marketing strategy together.

Firms have never known more about their customers, but their innovation processes remain hit-or-miss. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done.

Nearly everyone could stand to benefit from a little extra income, but sometimes saving extra money and having a full-time job aren’t enough. Good   side hustles   build recurring revenue streams that go a long way in earning extra income.   E-commerce can be a great way for you to make extra money