Feb 17, 2023

Choosing a Target Segment for Growth

Segmentation: How to choose a Target Audience?

Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you. That way, you are generating business leads in an efficient, affordable manner.

Identify your best customers/best use case for your product from the ones who have bought your solution/where you see value for your solution. Keep in mind that the largest segment by volume may not always be the best customer for you! Hence the first segment by volume then layer the analysis by performance criteria followed by the potential for that segment.