Purpose-Driven Marketing Strategy

What is the purpose behind putting a marketing strategy together?

Product Marketers, Marketers, and Entrepreneurs should understand that achieving a Business Goal is the key purpose behind putting a marketing strategy together. Some potential goals behind working on any marketing strategy can be increasing market share, increasing revenue, increasing profits, increasing product adoption, getting leads, etc.

Once you have zeroed in on the business goal, it is time to think about your marketing focus. Read in detail about potential goals.