Nice to meet you...

I'm based in Somerset West, Cape Town, but happily working wherever the Wi-Fi takes me.

I’ve been writing for brands for two decades, which means I’ve written everything from emailers and editorials to billboards and packaging, along with some decidedly more... interesting things.

But let’s take it way back to the beginning. (Or as JZ famously said: in the beninging.)

Truth be told, I didn’t set out to become a copywriter. But when you have both Pisces AND Jupiter sitting in your third house? I mean, it was clearly written in the stars to end up working in creative communication. ✨

I started out in online journalism, thanks to a boss who saw some potential in me and my willingness to learn, which opened the door to a whole new path. 

I moved on to work for a full-service ad agency that helped brands find their feet on Facebook back when getting a brand onto Facebook was considered a cutting-edge marketing strategy. So, yes, I’ve been doing social media for that long! 

Since then, I’ve been on pretty much every side of the marketing fence: agency, in-house client, and over the past 7 years, freelance and permalance. Each one has taught me something different, but I think I’ve finally found my favourite setup.

I get to work with amazing brands and people, write things I actually enjoy writing and have the flexibility to attend my kids’ sports days, make school pickups and hang up a load of laundry during my tea break. Could life get any better? (Well, I suppose I wouldn't mind someone else folding the laundry.) 

Over the years, I’ve had the pleasure of writing for brands including Poetry, Bentley, MySchool, Keedo, Shimansky, Old Khaki and Spur Kids Secret Tribe, across almost every format you can think of.

I like copy that has personality, sounds authentic and has clearly been written by a human being. Which brings me onto the topic of AI. Will it take copywriters’ jobs? Sure. It already has. It can write beautifully crafted sentences but it’s almost always missing an essential ingredient – soul. And I don’t know about you, but I only feel connected to stories that have this magic ingredient in it.

So while I absolutely use AI as a kickstarter for ideas, when it comes to writing projects that need to connect with people, I like to go the old-school way of doing things, even if it means it takes a little longer.

When I’m not working, you’ll usually find me with my family in the forest or the beach, learning a new song on the piano, trying out some new woo-woo trend from the Tikky-Tok, or watching Friends or The Office for what is frankly an embarrassing number of times. 

Anyway, enough about me. Reach out for a chat and we can make some words do some work for your brand.