I'm an expert storyteller who's been immersed in technology and media since 2008.
A decade on, I put my subject-matter expert interviewing and content design background to use in advertising and marketing.
My journalism roots gave me the skillset to author a B2B book for Epic Games about how its real-time technology can be used in automotive design, simulation and manufacturing.
Writing for high-volume editorial websites like Engadget and sponsored content for Wired Brand Lab were the foundation for drafting Ford's B2B electric vehicle homepage - Ford Pro.
Those skills were instrumental to leading the B2C lifestyle rebranding of the 2023 Ranger and Escape, too.
The outcomes between marketing and editorial couldn't be more different. The common ground is I approach each discipline with the same amount of empathy and research.
I'm always thinking about my reader. What can I do to make their life a little easier? What can I give them in exchange for their most valuable resource: their time?
My specialty is content campaigns that drive readers to act.
I can go short, too. Like headlines and this sentence.
David Jack Daniels, Netflix editorial specialist
Lara Winkler, Condé Nast global director of marketing & partnerships
Shane Morris, VMLY&R senior art director
Paul Carollo, RIVET product manager
Dave Stephens, We Came As Romans vocalist