What is User Generated Content?

User Generated Content is any content(image, text, audio, video, review) that has been created by people or customers. It's proven to create a deeper connection, trust and a sense of authenticity with the audience.

As a UGC creator, I can create content for your brand with organic usage rights which you can publish to your social media platforms. Content that your customers can relate to and trust.

Example of UGC - Specsavers x Orla Kiely prescription sunglasses.

Why User Generated Content?

Trust! The everyday social media user tends to trust UGC more than a brand's advertising - especially when it comes to converting the traffic to sales / downloads / sign-ups.

UGC naturally creates more engagement and the engagement can be directly linked to the conversions. It gives life, personality, trust and honesty to your brand.

  • 62% of Users say they would trust a UGC content creator more than a A-list influencer or celebrity.

  • Relatable and trustworthy content increases conversions.

  • A Brands UGC content performs 22% higher than branded content on Tik Tok

"Consumers are 2.4X more likely to view UGC as authentic compared to branded content."

― Business Wire

Let's get creative and collaborate now!