Aimee Pontier
Baltimore, MD
aimee.pontier@gmail.com
(410) 733-3838
Six years writing experience with four years in email and direct response copywriting, followed by two years focused in a wide-range of e-commerce copywriting.
Copywriter, November 2019 - Present
- Write a wide range of content including but not limited to sales pages, advertorials, email copy, and social media ads.
- Contribute to development of Paleovalley brand voice and ensure all copy matches mission and values.
- Research and analyze target demographics’ response to existing campaigns by monitoring social comments, customer service communications, product reviews and more to ensure a strong emotional connection with the customer.
- Analyze relevant clinical trials on products’ ingredients to provide credible scientific proof for how products can improve health and wellness
- Act as compliance review for all marketing material to make sure it meets FCC and FDA guidelines
Copywriter, August 2017- November 2019
- Increased orders 74% and revenue 57% with long-form sales letters
- Increased orders 76% and revenue 74% with email acquisition copy
- Performed and analyzed market research to ensure messaging coincided with the target market
Editor, December 2015- August 2017
- Wrote and edited six articles sent to subscribers daily, published in WordPress
- Wrote and edited strictly in AP style
- Analyzed data in Google Analytics to determine the success of articles and increase overall engagement
- Increased productivity significantly by fielding, hiring, and managing freelance writers
Email Marketing Coordinator, August 2015 - December 2015
- Wrote, edited, and scheduled content for acquisition emails in the IRIS software program
- Freelance Graphic Design, December 2014
- Designed and edited a book for print in Adobe InDesign to be used as lead generation
- James Madison University, Bachelor of Arts in Integrated Advertising and Corporate Communication, Minor in Writing - May 2015, Harrisonburg, VA
- Microsoft Office Suite - Excel, Word, PowerPoint
- Adobe Creative Suite - InDesign, Illustrator, Photoshop