Aimee Pontier

Baltimore, MD

aimee.pontier@gmail.com

(410) 733-3838

Career Summary

Six years writing experience with four years in email and direct response copywriting, followed by two years focused in a wide-range of e-commerce copywriting.

Professional Experience

Paleovalley Inc. & Wild Pastures - Remote

Copywriter, November 2019 - Present

- Write a wide range of content including but not limited to sales pages, advertorials, email copy, and social media ads.

- Contribute to development of Paleovalley brand voice and ensure all copy matches mission and values.

- Research and analyze target demographics’ response to existing campaigns by monitoring social comments, customer service communications, product reviews and more to ensure a strong emotional connection with the customer.

- Analyze relevant clinical trials on products’ ingredients to provide credible scientific proof for how products can improve health and wellness

- Act as compliance review for all marketing material to make sure it meets FCC and FDA guidelines

Agora Inc., New Market Health - Baltimore, MD

Copywriter, August 2017- November 2019

- Increased orders 74% and revenue 57% with long-form sales letters

- Increased orders 76% and revenue 74% with email acquisition copy

- Performed and analyzed market research to ensure messaging coincided with the target market

Editor, December 2015- August 2017

- Wrote and edited six articles sent to subscribers daily, published in WordPress

- Wrote and edited strictly in AP style

- Analyzed data in Google Analytics to determine the success of articles and increase overall engagement

- Increased productivity significantly by fielding, hiring, and managing freelance writers

Email Marketing Coordinator, August 2015 - December 2015

- Wrote, edited, and scheduled content for acquisition emails in the IRIS software program

- Freelance Graphic Design, December 2014

- Designed and edited a book for print in Adobe InDesign to be used as lead generation

Education

- James Madison University, Bachelor of Arts in Integrated Advertising and Corporate Communication, Minor in Writing - May 2015, Harrisonburg, VA

Technical Skills

- Microsoft Office Suite - Excel, Word, PowerPoint

- Adobe Creative Suite - InDesign, Illustrator, Photoshop