I've designed unified brand frameworks that align meaning and messaging across complex organizations, enabling 150+ brands across B2C, B2G, and B2B sectors to achieve stronger consistency, relevance, and results.
Trained in brand advertising as a systems discipline, my work has consistently evolved upstream over my 30 years of experience creating brand architecture and governance that set the conditions for advertising, marketing, and PR teams to execute with clarity, integrity, and durability over time.
Designing meaning-driven systems that elevate brands to capture increased attention while driving up to 800% higher engagement.
Defining positioning frameworks that sharpen brand voice, strengthen values, and deepen relevance to deliver up to 70% more leads.
Activating emotionally resonant cultural narratives that amplify attention, build loyalty, and increase returns up to 1400% ROI.
Led by Graham Robertson, Top 10 CMO & Industry Thought Leader
— Marissa Louie, iOS Lead Designer at Apple, Expedia, SiriusXM
Top 10% of Cohort; Recommended by former Google Chief Evangelist
December 12, 2025