Modern brand architect designing meaning-driven systems that transform attention, loyalty, and results

Trusted by 150+ brands to deliver strategy, positioning, and narrative systems driving up to 70% more leads, 800% higher engagement, and 1400% ROI

Headshot of Brenna Hamilton, modern brand leader delivering up to 800% growth.

ABOUT

Hi, I'm Brenna, a brand architect specializing in strategy, positioning, and narrative systems that drive long-term brand clarity, coherence, and growth.

I've designed unified brand frameworks that align meaning and messaging across complex organizations, enabling 150+ brands across B2C, B2G, and B2B sectors to achieve stronger consistency, relevance, and results.

Trained in brand advertising as a systems discipline, my work has consistently evolved upstream over my 30 years of experience creating brand architecture and governance that set the conditions for advertising, marketing, and PR teams to execute with clarity, integrity, and durability over time.

WORK

California Hall of Fame responsive site and collateral by Brenna Hamilton, modern brand leader delivering up to 800% growth.

Strategy

Designing meaning-driven systems that elevate brands to capture increased attention while driving up to 800% higher engagement.

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MillerKnoll Certified Dealer branding by Brenna Hamilton, modern brand leader delivering up to 800% growth.

Positioning

Defining positioning frameworks that sharpen brand voice, strengthen values, and deepen relevance to deliver up to 70% more leads.

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Pigskin Peanuts campaign by Brenna Hamilton, modern brand leader delivering up to 800% growth.

Narrative Systems

Activating emotionally resonant cultural narratives that amplify attention, build loyalty, and increase returns up to 1400% ROI.

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PAST CLIENTS + PARTNERS

Office of California Governor Gavin Newsom California For All logo image
E&J Gallo logo image
Go Girl Energy Drink logo image
Green Giant Fresh logo image
Mercedes-Benz logo image
Milgard Windows logo image
Smithsonian logo image
Tower Records logo image

CERTIFICATIONS & RECOGNITION


Beloved Brands
Mini MBA Certified

Led by Graham Robertson, Top 10 CMO & Industry Thought Leader


Top 25 Portfolios of Design Leaders & Execs

Marissa Louie, iOS Lead Designer at Apple, Expedia, SiriusXM


Artificial Intelligence in Marketing Certified

Top 10% of Cohort; Recommended by former Google Chief Evangelist

"Milkshake" Brings Brand Love to the Yard": Why the Gap's Future-Proof Campaign is Driving Exponential Growth

BLOG

December 12, 2025

"Milkshake" Brings Diversity-Driven Growth to the Brand Yard

Why the Gap’s Future-Proof Campaign Drove Exponential Growth

Let’s connect to build a leverage-based brand that delivers.