I build modern brands that look good at scale—and perform even better. For the last 15 years, I’ve led breakthrough campaigns for 150+ brands across B2C, B2B, and B2G sectors. Before that, I spent 10 years in ad agencies creating print, radio, and TV campaigns for clients like E&J Gallo, Green Giant Fresh, Coit Services, Milgard Windows, and Tower Records.
My agency experience sharpened my ability to execute cohesive storytelling across traditional media, digital channels, experiential activations, PR, and beyond—essential to delivering omnichannel campaigns that break through the relentless noise in today’s crowded marketplace.
I lead brand strategy with bottom-line objectives to ensure initiatives deliver impact with clear, trackable KPIs.
I build influence as a system, applying a progressive brand planning process that secures stakeholder buy-in and aligns cross-functional teams on unified goals.
I turn brand intention into attention, aligning purpose and values with campaigns that drive awareness, deepen loyalty, and create meaningful connections.
I integrate storytelling with leading technologies and tactics, powered by certifications in Beloved Brands Mini MBA and Elvtr's AI in Marketing, where I finished in the cohort's top 10% and earned a recommendation by the instructor and former Google Chief Evangelist Nicholas Darveau-Garneau. Ongoing education and professional development are fundamental to leading brand excellence.
I maximize resources with an ROI-first mindset, transforming lean budgets—like $20K—into outsized media value into $300K, generating a 1400% return.
I believe the best work is co-created in partnership, collaborating with teams who share a dedication to excellence and building brands of consequence.
Black Angus Steakhouse | California Museum | Dine Marketing | E&J Gallo | Eames Office | Maloof Sports & Entertainment | Mercedes-Benz USA | Milgard Windows | Nor-Cal Beverage | Office of First Partner Jennifer Siebel Newsom | Office of Governor Gavin Newsom | Eames Institute of Curiosity | Pottery World Home Décor | Redwood Creek Vineyards | Shoei Foods, USA | Smithsonian Institution | Tower Records