ABOUT

Hi, I’m Brenna, a modern brand strategist delivering exponential growth by building consumer loyalty and engaging diverse audiences through strategy, positioning, and storytelling combined with AI-driven digital innovation.

As a creative marketing leader with over 25 years of experience, I build brands that captivate at scale and consistently deliver loyalty, engagement, and growth. I’ve led dozens of breakthrough omnichannel campaigns for more than 150 brands across B2C, B2B, and B2G sectors. My approach aligns performance with purpose to drive brand love and measurable growth up to 800%.

I spent the first decade of my career in agency creative departments after earning my degree in Advertising Design from the Academy of Art University. This “creative first” philosophy is the foundation of my work and the through line in a career spanning three decades. As a result, my campaigns are deeply rooted in storytelling across traditional, digital, and experiential activations, which is essential in breaking through the noise in today’s crowded marketplace.

6 Ways My Brand Approach is Different

1. I lead brand strategy with unwavering focus on bottom-line impact, ensuring initiatives are directly tied to revenue growth, market share, and measurable KPIs. My approach ensures marketing is a profit center, not just a cost center.
   

2. I cultivate influence as a strategic imperative, deploying a progressive brand planning process that unifies diverse stakeholders across the organization. This fosters deep cross-functional collaboration, breaking down traditional silos to align teams around singular, impactful goals.
   

3. I translate brand intention into compelling consumer attention, meticulously aligning purpose and values with data-driven campaigns. This approach not only builds awareness and deepens loyalty but fosters meaningful, lasting connections that challenge conventional engagement models.
   

4. I seamlessly integrate storytelling with leading-edge technologies and agile tactics, powered by certifications including a Beloved Brands Mini MBA and Elvtr’s AI in Marketing. This continuous learning mindset ensures I am always ahead of evolving market dynamics, bringing the future forward.
   

5. I maximize resource allocation with an ROI-first mindset, transforming lean budgets—like $20K—into outsized media value of $300K, generating a 1400% return. This commitment ensures every investment delivers disproportionate, measurable impact.
   

6. I champion co-creation and collaborative partnership as the foundation of impactful work. I foster an environment where diverse perspectives converge, empowering teams and partners to challenge norms and build brands of true consequence.