MEDIA & PUBLIC RELATIONS

Strategy, copywriting, design application + media outreach

A branded outreach campaign developed with the Office of Governor Gavin Newson using a refreshed logo by Tawd Design boosted the California Hall of Fame's media coverage by 260% and online exhibit attendance by 310%.

The California Hall of Fame is a signature program of the California Museum, serving as its annual gala, an exhibition open to the public, and an award ceremony honoring inductees hosted by the Governor and First Partner. Traditionally held on-site for 350 attendees, the program lacked press and public participation due to capacity limits, failing to drive earned coverage and attendance. A branded outreach campaign was launched to promote the program components to press and public target audiences statewide, expanding engagement and access.

UX/UI & SITE DEVELOPMENT

Strategy, copywriting, design + project management

Responsive website developed with Speak Creative increased average session duration by 250% and average pages per session by 360%.

Originally a subsection on the Museum's site built in Drupal with limited branding and interaction capabilities, the content was difficult to find and lacked visitor engagement, as reflected in bounce rates. Redesigned in WordPress and published on a new URL, the updated interface features a branded responsive landing page with simplified navigation, allowing visitors to navigate quickly to watch the ceremony, explore interactive exhibits and submit nominations for future inductees.

MULTI-CHANNEL CAMPAIGN

Strategy, copywriting, design + project management

Social media and digital marketing campaign developed in partnership with the Office of Governor Gavin Newsom and placed by Excitant Media amplified online engagement during the California Hall of Fame's virtual induction webcast, increasing YouTube viewership by 420%.

Despite high-profile hosts and inductees, California Hall of Fame webcasts were historically unsuccessful in attracting real-time viewers. In response, a social media toolkit including branded post content, copy, account tags and hashtags was distributed to project partners to leverage the reach and influence of their profiles and reinforced by video ads starring the Governor and First Partner.

MORE TO EXPLORE

See highlights of recent projects including new branding for the launch of a certified MillerKnoll dealership including a new responsive website, fleet vehicles, signage, social media, and more.