“Well done is better than well said."
―BF
What is a Circular Funnel?
A circular funnel empowers customers through educational value, creating ongoing recommendations.
Replace this with one super image of a circular funnel once it is created, then go down into how you get there, and then write Imagine that articles that go into the protocols with infographics for getting to the next stage.
What are the steps to creating a Circular Funnel?
Below are four linear stages I use for my funnel designs. After 25 years, I've learned the hard way that designing each stage without a disciplined order will
Story Map Development
A brand's ID encapsules the founding principals through which a thematic yarn is created from end to end with playbooks and roadmap.
Threading the Story to the Funnel Stages
A campaign roadmap is the chart for your consumer journey, a plotline of intersects between product stories and channel planning.
What is a Circular Funnel?
A funnel is a business narrative designed to empower the connection so that they believe in your mission so much so that they would recommend your product or service to someone they know.
Story Map Development
A brand's ID encapsules the founding principals through which a thematic yarn is created from end to end with playbooks and roadmap.
Threading the Story to the Funnel Stages
A campaign roadmap is the chart for your consumer journey, a plotline of intersects between product stories and channel planning.
Channel/Campaign Design & Adaptation
A brand's customers are the real life characters. A product story is best told through these carefully defined and nourished segments.
Campaign Activation & Performance
Either is failure. Objectives, key results, and KPIs are theoretical until a well thought out plan is executed, refined, and scaled.
