“Well done is better than well said."
BF― el padre of content marketing.
The DC Golden Rule
`Be true to your nature, and a distinct essence can be born, and even reborn.`
Ok so you're some kinda marketing agency?
Why in god's name should I keep reading?
Don't keep reading. Shoot me a text. Let's talk. Tell me what you want to know. I might have the answer. If I don't, I'll help you find it.
Why you and not the myriad of others with fancier pitches? Recent results.
There is no me against them. We're all in this together. All ships can rise is my philosophy, but now more than ever is about timing. Not everyone is a match, and as important, not everyone can dedicate the time it will take to what you need. I'm here to either be that resource or help you find one. It's that mutual seeking that creates invaluable learning and, dare I say, esteem.
What's your stack? Be demonstrative.
I can adapt to any stack or adapt a brand to my stack, , do SEO via ahrefs, send out emails with Drip. For the full list, check out my about page.
How are you taking advantage of AI for performance? Give examples.
Definitely. I love one-off projects, but I’m all for building meaningful partnerships, so I’m open for retainer contracts.
Construct your distinct essence for being.
A business purpose is the reason an entity or enterprise has been created. That reason needs a game plan for realizing the objectives and results it was created to achieve.
The Distinct Chatter method is an operational roadmap of four stages, designed to be adapted by any type or scale of business. Each stage is designed to adapt your narrative strategy into a distinct engine for rising to the top of your category, genre, field, and marketplace.
Act 1
Story Map Development
A brand's ID encapsules the founding principals through which a thematic yarn is created from end to end with playbooks and roadmap.
Act 2a
Threading the Story to the Funnel Stages
Once you've defined the narrative stages of your brand purpose, the audience you are creating for, and the campaign messages tailored to each audience stage, activate.
Act 2b
Channel/Campaign Design & Adaptation
Activation merges the story map with the threading to create a marketing and media plan that is truly informed and supported with omni-channel campaign kits.
Act 3
Campaign Activation & Performance
Either is failure. Objectives, key results, and KPIs are theoretical until a well thought out plan is executed, refined, and scaled.
Choosing Your Agentic Expedition.
Efficiency has always been the key to growing a business. The AI tools available today are exciting and enticing. Your AI stack has to fit the organization's roadmap structure, stage, and kit demand.
Stage 1
Campfire (brand narrative) | SEMrush (competitive)
A brand's ID encapsules the founding principals through which a thematic yarn is created from end to end with playbooks and roadmap.
Stage 2
Hubspot (customer/client) | Frase (SEO/GEO/AEO content)
Once you've defined the narrative stages of your brand purpose, the audience you are creating for, and the campaign messages tailored to each audience stage, activate.
Stage 3
Claude/Canva (Design) | Rytr (Copy) | Vlox (Video) | Eleven Labs (Audio)
Activation merges the story map with the threading to create a marketing and media plan that is truly informed and supported with omni-channel campaign kits.
Stage 4
Google DV360/Stack Adapt (Programmatic Native/Retargeting/LP, Audience, Message Test) | Brave/Chat GPT (AI Search) | Mixpanel (Analytics)
Either is failure. Objectives, key results, and KPIs are theoretical until a well thought out plan is executed, refined, and scaled.
