“Well done is better than well said."
BF― el padre of content marketing.
Image published by NY Times / The Athletic
Be true to your nature, and a distinct essence can be born, and even reborn.
Construct your distinct essence for being.
A business purpose is the reason an entity or enterprise has been created. That reason needs a game plan for realizing the objectives and results it was created to achieve.
The Distinct Chatter method is an operational roadmap of four stages, designed to be adapted by any type or scale of business.
Stage 1
Story Map Development
A brand's ID encapsules the founding principals through which a thematic yarn is created from end to end with playbooks and roadmap.
Stage 2
Threading the Story to the Funnel Stages
Once you've defined the narrative stages of your brand purpose, the audience you are creating for, and the campaign messages tailored to each audience stage, activate.
Stage 3
Channel/Campaign Design & Adaptation
Activation merges the story map with the threading to create a marketing and media plan that is truly informed and supported with omni-channel campaign kits.
Stage 4
Campaign Activation & Performance
Either is failure. Objectives, key results, and KPIs are theoretical until a well thought out plan is executed, refined, and scaled.
