The Love of the Work

From ad agencies to big brands I've spent thousands of hours developing, activating, and measuring digital marketing and media campaigns. I began this profession as a digital creative performance analyst, then graduated to senior-level media strategy. I learned brand marketing and digital marketing skills at adidas and Sonos. I have fused over 20 years of advertising and marketing experience into a full-funnel campaign activation method applied through a narrative structure distinct to each brand collaboration.

Most recently, I've been immersed in helping a roster of B2B-DTC E-Commerce companies launch their Shopify channels and grow their business through expansion to Amazon and social commerce.

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DISTINCT CHATTER

E-Commerce Director & Growth Manager | 2016-2024

Brands included:

• LUX LED Lighting

• YAASA

• Fluidstance

• SNURK

• UBTECH Robotics

Following years of communication planning with the adidas and Sonos brand marketing organizations, I channeled an intrinsic entrepreneurial spirit into a practice of building B2B-B2C lead generation pipelines and DTC product launch campaigns for upstart eCommerce businesses. As I mentioned in the summary, my method has evolved into a storytelling style of strategic planning, tactical activation, and continuous actionable performance measurement. Much more than a PowerPoint deck my service has been a roll-up-the-sleeves daily practice of using experienced problem-solving acumen, project management, and campaign execution to roadmap and activate full-funnel product launch campaigns. Marketing and media performance analytics and optimization are the nuclei of my process.

SONOS | 2012-2015

As Global Digital Campaign Manager, I oversaw the project management, plan activation, and performance data analytics for all brand and DTC sales channel campaigns, globally and regionally. This management involved coordinating with marketing teams, overseeing media agencies, creative partners, SEO, and Affiliate Marketing for DTC e-commerce.

ADIDAS | 2010-2012

As Brand Engagement and Digital Marketing Manager, I spearheaded campaigns supporting the U.S Soccer, the MLS sponsorship, and Soccer.com, in addition to the Running performance vertical. Extending off those primary duties was to project lead the production of assets adapted to extended sales channels like Footlocker and Finishline. The marketing role revolved into a fluid position, where I was advising on paid media practices to the wider team of digital marketers tasked with brand managing and digital marketing campaigns supporting the various performance and lifestyle verticals, including Basketball and Originals.