The Love of Team

There's always a spirit of team in the early phases of a venture, right? Collaboration kicks into gear. The truth rises. The team either sticks or doesn't. When things seem dire, not a lot of in between, and that's when leadership is essential. Those dark times are when you find out whether you have the right blend of backgrounds and personalities to stay the course, make the modifications. Challenge each other, but cease from pointing fingers. Nothing great happens without a laser-focused team that knows they can't do it alone. Everyone has each other's backs, and if that spirit is uniform, an unstoppable force and potential movement is born. What do we stand for? At the very least, stand for each other.

DISTINCT CHATTER

E-Commerce Director & Growth Manager | 2016-2024

Brands included:

• LUX LED Lighting

• YAASA

• Fluidstance

• SNURK

• UBTECH Robotics

Following years of communication planning with the adidas and Sonos brand marketing organizations, I channeled an intrinsic entrepreneurial spirit into a practice of building B2B-B2C lead generation pipelines and DTC product launch campaigns for upstart eCommerce businesses. As I mentioned in the summary, my method has evolved into a storytelling style of strategic planning, tactical activation, and continuous actionable performance measurement. Much more than a PowerPoint deck my service has been a roll-up-the-sleeves daily practice of using experienced problem-solving acumen, project management, and campaign execution to roadmap and activate full-funnel product launch campaigns. Marketing and media performance analytics and optimization are the nuclei of my process.

SONOS | 2012-2015

As Global Digital Campaign Manager, I oversaw the project management, plan activation, and performance data analytics for all brand and DTC sales channel campaigns, globally and regionally. This management involved coordinating with marketing teams, overseeing media agencies, creative partners, SEO, and Affiliate Marketing for DTC e-commerce.

ADIDAS | 2010-2012

As Brand Engagement and Digital Marketing Manager, I spearheaded campaigns supporting the U.S Soccer, the MLS sponsorship, and Soccer.com, in addition to the Running performance vertical. Extending off those primary duties was to project lead the production of assets adapted to extended sales channels like Footlocker and Finishline. The marketing role revolved into a fluid position, where I was advising on paid media practices to the wider team of digital marketers tasked with brand managing and digital marketing campaigns supporting the various performance and lifestyle verticals, including Basketball and Originals.