A Creative, Strategic and Informative Storyteller.

While pursuing my lifelong love of writing, I stumbled upon another passion of mine: advertising. It’s all about the people, for me.

I became a copywriter to help brands express their bold ideas and introduce their contributions to people who need them. Using captivating headlines and compelling composition, I craft stories that inspire target audiences to respond in specific ways by speaking their language.

A Naturally Curious & Creative Problem-Solver

I’m constantly seeking new ways to evolve brands’ narratives. Using a research and perception-based approach, I study my clients’ industries, offerings and target markets and build the strategy around my findings. Letting lifestyle and behavior insights drive the direction of the campaign, I let experiences and inspiration from the world around me guide my creative approach and use the brand identity to inform my voice.

An Organized, Timely Project Manager

Messaging makes an impact, but even the strongest copy in the world will go unread if its author doesn’t bring it to print on time. Timeliness is my priority and I help keep my teams and myself on track to meet deadlines on each project. 

An Engaging and Positive Collaborator

If we’re working on a project together, we’ve got this. I come to kickoff meetings with an eager and intrigued ear and leave bubbling with creative ideas to explore.

Working with designers, tech, web developers, account managers and the other key players on my team is one of my favorite aspects of copywriting. It’s a rare opportunity to experience the world through someone else’s eyes, soak in their expertise and amplify each of our strengths to create outstanding work.

Likes:

Dislikes:

Oxford Commas.

Although functional as a means to separate thoughts, I find the serial comma to be a bit redundant.

*Disclaimer: I will, however, use them when writing for clients, brands and other organizations who are pro-Oxford comma. This is not the hill I'm willing to die on.