1. Team Player

I aim to exceed client and internal agency expectations on every project. Embodying an anti-ego, pro-collaboration mentality helps achieve the strongest work possible and is the most efficient (and fun) approach to the campaign process.

2. Flexible Mindset

In the fast-paced world of advertising, quick thinking, adaptability and willingness to pivot at the drop of a pin are all musts. If the client changes direction at the last minute or requests additional deliverables, I'll help make it happen.

3. People-Oriented Approach

I believe that the answers are in the audience, and the inspiration and vision come from the many personalities requesting or driving the campaign. Keeping humans at the heart of every project helps me craft messages that resonate and come up with concepts that earn our desired response.

4. Always Takes Initiative

As a naturally curious thinker, solutions populate in my mind as soon as a conflict or opportunity is presented. It may be a task outside of my job description or fall into another person's specialization, but if I see a way to help, I'll always lend a hand.

To stay organized, I tend to look ahead to find out what projects are coming up the pipeline and, once I've wrapped up my immediate work, I'll knock out a few other tasks ahead of time.

5. Knows thy Place

I'm interested in developing a broad range of skills and how the advertising sausage is made fascinates me. I might ask production related questions or pick your brain about UX site-mapping. This is my way of gaining a deeper understanding of the verticals I work with so I can help other teams shine, write copy in a format that makes their lives easier and potentially help out in the future when their plates get full.

A big fan of staying in one's lane, I'll never step on the toes of the subject-matter expert and always defer to the professionals for final approval.

6. Eager Learner

As passionate as I am about advertising and writing, I know that I'm relatively green to the industry and that there are a lot of processes, strategies, techniques and tools that I still have yet to discover. My brain is still a sponge, so I make an effort to soak up as many learning opportunities as possible to further develop my skills and accumulate new ones.

7. Stress Diffuser

Much like your favorite sandalwood and citrus candle, I can bring humor to tense situations and a clear, attainable game plan to chaotic requests. No ask is too big for us as a team. We've got this.