01 — Project details

In my senior advertising class, we were asked to create

- a radio script

- headlines

- bus stop ads

- magazine ads

- a storyboard for a television spot and

- social media ads

promoting a home security brand’s products. 

02 — Creative process

- Challenges

- Back to the Drawing Board...Literally

Two nights before my project was due, the USC computer lab updated all of the desktops which I had used to work in Adobe Creative Suite to complete the graphic design portion. All of my work was erased so I decided to pivot. I hand-drew a series of comic book-style print ads, positioning the product as a superhero stopping crime and protecting it’s owners from danger.