Scribble: Of Note
Scribble is a digital content toolkit for aspiring and evolving entrepreneurs. The company's ongoing podcast and video series, Of Note, features different South Carolina innovators in each episode.
My Involvement:
I find creative and effective ways to connect future executives and inventors with inspiring true stories, told by some of the brightest minds today. For each episode, I craft headlines and body copy for paid and organic ads, video titles and themes capturing the most meaningful moments from the episodes, and SEO-rich descriptions and show notes that live on YouTube and Spotify.
Aiming to highlight the most relevant takeaways and industry trends that our interviewees address, I curate entertaining, informative and concise copy to grab the attention of the targeted masses. I research the featured guests and write brief biographies to accompany their videos and podcasts, compelling viewers to watch the full episodes and access career success stories and advice from cutting-edge industry leaders.
Meet James Townsend:
Check out my episode summary, video titles, and ad copy.
Listen to the episode on Spotify or Apple Podcasts and enjoy a bit of his wisdom.
Meet Vernita Brown:
Check out my episode summary, video titles, and ad copy.
Listen to the episode on Spotify or Apple Podcasts and learn from her empowering story.
Meet Thomas Crawford
Check out my episode summary, video titles, and ad copy.
Listen to episode on Spotify or Apple Music to enjoy a bit of his wisdom.
We increased Facebook engagements by nearly 2o% with these insightful and inspiring ads for new episodes of Of Note.
+129%
increase in traffic year-over-year
+100.4%
increase in impressions (quarterly)
+242.4%
increase in total engagement
29% increase
increase in views (month-to-month)