2021 National Student Advertising Competition Entry

Tinder Integrated Ad Campaign

An action-packed, award-winning integrated campaign. I developed this impactful creative concept from strategy to execution.

Zoo Knoxville

Direct Mail, Billboard, Digital and Social Media Integrated Campaign

BrightRidge Broadband

Work

Collegiate Spec Work: Bus Stop, Magazine, Social Media, Radio Ads and a Commercial Spot Storyboard.

Arlo

Weekly newsletters, episodic scripts, website copy, branding and more. Connecting student-athletes to NIL sponsors and fans.

The Volunteer Club

Take a behind-the-scenes look at how the award-winning podcast for foodies and network fans is made.

Food Network: Obsessed

Articles

Product Descriptions & Organic Social Media Ads

Texas Inn

We capture, create and share content taking aspiring entrepreneurs inside the minds of up-and-coming innovators.

Scribble: Of Note

I crafted this print and digital publication from outlines to interviews and article drafts to edits, for a local fiduciary.

Rather & Kittrell: Thrive

About Me

Why Work With Me

Contact

Are you tempted to hand your newsletters, ad campaigns and other branded copy over to AI? Your brand deserves better. Meaningful storytelling is an art form that only humans can achieve. If you aim to elicit a specific response from your audience, trained writers are the only solution. Here's why.

6 Common Misconceptions About Copywriters: Why Your Brand Needs Agency Wordsmiths

During my internship with Madison + Main as a Strategic Copywriter, I regularly wrote newsletters and blogs for their client Two Rivers Country Club. This piece informs currents and prospective members of the land's rich history.

The History of Governor's Land, Decades Past

During my semester abroad in Florence, Italy, I enrolled in a travel journalism course, in which we'd share our favorite moments and discoveries from various excursions. This blog features a few must-see places I discovered in Bologna, with tips for first-time visitors.

Bologna Travel Guide

Your brand must stay relevant in the era of evolving content trends. This guide explores emerging platforms, shifting consumer interests and modern tools market leaders expect to captivate audiences in 2022. Discover cutting-edge strategies you can use to own the digital landscape and drive growth.

The Evolution of Content & Platforms in 2022

From NFTs to augmented reality dressing rooms, the consumer purchase journey has gotten far smarter than it was just a few years ago. I examined five of the biggest trends affecting consumer behavior and predicted how brands can use them to connect with their audiences.

5 Trends that Have Our Eyes in the Future

TikTok is taking over the internet. The king content platform is well aware of its dominance and has evolved to maximize functionality far beyond entertaining dance videos. Learn about a few of the strongest features the app has added to optimize and promote businesses. 

TikTok for Business: Expand Your Social Marketing Strategy

Many brands today are vocal about their missions to become inclusive, diverse and equal in their marketing practices, during Pride Month especially. But there’s a big difference between meaningful LGBTQ+ inclusivity and empty attempts. Discover impactful DEI&A brand practices you can use year-round.

How to Show Your Brand’s True Colors During Pride Month, Impactfully

If you could achieve work-life balance while maintaining efficiency, wouldn’t you want to? Companies around the world participated in 4-Day workweek studies. I compared a few of the largest recent studies, examining the trials’ impact on productivity, happiness, profitability and the environment.

Should We Be For or Against 4-Day Workweeks?

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E-blast raising awareness for the new habitat and informing our audience of conservation initiatives to encourage visits

To educate locals about the rich history of the property Two Rivers Country Club rests on, I researched the land's past and wrote this news article.