Tinder Integrated Ad Campaign
I was one of six students selected to represent University of South Carolina on the Ad Team. As the designated copywriter and creative liaison, I collaborated with a small group of fellow seniors to develop an integrated campaign for Tinder to enter in the 2021 National Student Advertising Competition (NSAC).
01 — Project details
The brand provided us with a project brief and we allocated roles amongst ourselves. From there, we conducted research on campus, brainstormed solutions and executed multiple rounds of concept testing and iterations to our approach, design and copy.
02 — Creative process
- Hands on Experience
- Introduction to Real World Pitches
This was my first experience conducting facial expression analysis and galvanic skin response tests. The process compelled me to dive deeper into research and retramed my creative approach.
I was then selected to be one of three presenters to pitch our work to a panel of NSAC judges, which we did over Zoom due to the pandemic. I gained many important collaborative and problem-solving skills throughout this project, tackling many different research, execution and presentation phases for the first time.
My ad team is referred to as "Agency 771" throughout this campaign.