01 — Introduction

A curious mind, a creative background and a brain that rarely switches off. 👀

Hey, I'm Lara! Founder of LIP Studio, a Brighton-based brand and growth strategy consultancy.

I've spent the last decade working across marketing, communications, events and creative industries, helping people turn ambitious ideas into meaningful experiences and measurable results.

But the bit I love most? Getting underneath a business to understand what makes it tick.

Why do customers choose one brand over another? What's being overlooked? And where could a different approach create an opportunity?

I'm not here to hand you a generic marketing framework and disappear.

I'm here to be your honest thought partner. Someone who asks questions, challenges assumptions and helps you make decisions with more confidence.

A little about me beyond work?

I was born in Switzerland, grew up surrounded by the Alps and have German roots. I studied Drawing & Print at university, and I'm endlessly curious about culture, music, art and why people behave the way they do.

I'm also the person who can't walk past a shop window without analysing the brand strategy behind it. 😂

That curiosity is a big part of how I work.

Because I believe good strategy starts with paying attention. To people, to patterns and to the things everyone else might be missing.