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Macknowlogist, Turning Complex Expertise into Clear, Commercially Focused Brand Positioning

Macknowlogist | The Expertise Was There. The Positioning Wasn't.

Repositioned an AI EdTech product from AI-first to trust-first, with messaging built for three distinct buyers.

Positioning strategy for a nature-based community org: from activity-led messaging to transformation-led.

This PDF explains why the post worked, using storytelling to get a 40.91% CTR rate.

Organic LinkedIn campaign using storytelling + psychology: 65.52% CTR, 19 clicks, 2 ticket sales from one post.

This is a deep dive into how my Marketing Strategy worked when applied

An analysis of how Greggs’ activations reflect the shift towards participation-led brand building.

This is a strategic breakdown of how purpose-led beauty brands can move from product-led content to community-led conversion

Experiential and conversion copywriting following the StoryBrand framework to drive conversions SOLD OUT cold in 3 weeks.

Created real-time content at London Calling Festival, adapting quickly to capture attention and maximise engagement.

14.8k views, +33.8% followers (148), +305% profile visits. Conversion-first, no paid.

Created real-time content at Glastonbury Festival, adapting quickly to capture attention and maximise engagement.

3,254 views • 65.9% non-followers • 60 likes • proof-led organic post.

First organic post: 12 bio link taps, 10 saves, 5 follows.

Uses future pacing storytelling to drive participation by helping audiences imagine the experience before attending.